How to Increase Donations with Nonprofit Messaging That Drives Action

An essential element of any nonprofit marketing strategy is a landing page to collect donations. This page should be straightforward, user-friendly, and evoke your audience’s emotions to drive them to give. The question becomes which nonprofit messaging strategy is more effective: happy or sad messaging? Keep reading to learn how to increase donations for nonprofits by appealing to the emotions that drive action. These strategies also work for service and product-based businesses wanting to increase sign-ups or sales! Nonprofit Messaging…

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The Importance of Video Color Correction

As we are shooting video footage for our clients’ marketing and fundraising campaigns, or adapting client supplied video content for social or web use, our video production team often is asked about the phrase “color correction” and why it is so important from a media standpoint.  It has come up often enough that we decided we should blog on it to help all our clients have this visual insight, to know (& see) what a difference color can make in visual…

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