When building a Communications Strategy, it’s essential to be clear about these 4 things ⤵️ 🔑Purpose: Why are you communicating with your audience? 🔑Goals: What are the specific goals you want to accomplish (i.e., a certain dollar amount of sales or donations, a certain number of sign-ups or downloads, etc.)? 🔑​​Approach: What methods of communication will you use (i.e., email, social media posts, social ads, blog posts, website content, mailers, etc.)? 🔑Execution Plan: Who is responsible for putting the plan…