LifeWay to Close Some Stores in Shift Toward Digital Channels
LifeWay to Close Some Stores in Shift Toward Digital Channels LifeWay Christian Stores faces a number of closures amid “an accelerated rate of erosion” at brick-and-mortar stores, according to an email from LifeWay Christian Resources president Thom Ranier, as reported on BP News. “We prayed and hoped that our investments would prove fruitful,” he wrote. “That just has not been the case.” Ranier announced a “strategic shift” toward “a dynamic digital strategy,” which will see resources from stores transitioned to…
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