Case Study: JesusCares Donor Development through Social Media

Since their start in 2003, Groundwire has been leveraging mainstream media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the most-watched TV and radio stations, they are able to share authentic hope with many who might not be ready to walk into a local church. Each commercial invites the viewer/listener to have a conversation with “someone who understands”. Twenty-four hours a day, there are…
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