The IAB Ad Unit Guidelines are used by marketers, agencies and media companies in the creating, planning, buying and selling of interactive marketing and advertising. The standards are set by the IAB’s Ad Sizes Working Group which meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate.
Orange County, CA – Each year, the Web Marketing Association names the Best Website as part of the annual Internet Advertising Competition (IAC) Awards. Now in its 9th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The awards are named by a panel of industry judges who review the entered advertising using seven criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content. For 2011, the IAC…
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