Marketing Tip: Highlight Reviews & Testimonials in Marketing

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On average, 95% of consumers read reviews before making a purchase, which makes testimonials in marketing essential. Needless to say, if you aren’t highlighting reviews and testimonials on your website, product listings, and throughout your marketing campaigns, it’s essential to START NOW! Reviews and testimonials in marketing provide potential customers with an unbiased look at your product, service, ministry, or brand. They are a powerful tool for influencing purchasing decisions and social media engagement and help build brand loyalty, customer…

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Marketing Tip: Is Your Newsletter Boring?

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Christian newsletters are a fantastic way to stay in touch with your subscribers and keep them updated on what’s new with your brand! However, if your Christian newsletters are boring, your subscribers will quickly lose interest and unsubscribe. So, how can you make sure your email newsletters are engaging? First, mix up the content – include articles, images, GIFs, and even videos to keep things interesting. Second, use personalization features–for example, personalizing the subject line with the reader’s first name…

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Marketing Tip: Don’t Doubt Digital Marketing

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Do you feel something has changed and your faith-based digital marketing efforts just aren’t paying off? As Christian Marketers, we’ve all had times we’ve doubted whether or not digital marketing works to reach and engage the faith-based audience. If you feel this way, it may be time to switch things up. You can use a wide range of strategies to reach your audience, including: ✔️Search Engine Optimization ✔️Pay-per-Click Advertising ✔️Social Media Marketing ✔️Content Marketing ✔️Direct Email Marketing ✔️Affiliate Marketing ✔️Influencer…

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Marketing Tip: Start Blogging Now

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If you’re not blogging for your ministry or business, you are missing out on some serious benefits. Here’s why you should start blogging. Here are 6 reasons to start blogging for your Christian business, ministry, or organization today: 1. Increase your website’s traffic: A well-written blog post can attract new visitors to your website and help you rank higher in search engine results. 2. Boost your leads and sales: By including Calls-to-Action (CTAs) in your blog posts, you can encourage…

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Marketing Tip: Essential Elements of a Digital Ad

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What makes digital ads click-worthy? Here are a few things to keep in mind as you design an advertising campaign for your Christian business, ministry, or organization to increase awareness.   Whether you develop your digital ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, here are some best practices to keep in mind: ✔️A good ad design should be eye-catching but not so busy that it’s confusing. ✔️The colors and overall look should be…

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Marketing Tip: Start Holiday Marketing Early

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Holiday marketing in the summer? Yes! And here’s why. I know we’re all still enjoying Summer, but the holiday buying and giving season will be here before we know it. The best time to start thinking about holiday marketing and planning your end-of-year giving campaigns is NOW. Whether you’re offering a Christmas sale or running a year-end donation campaign, here are 3 things to start thinking about sooner than later: 1️⃣ Your message. Your message is essential–it’s how you stand…

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