When someone opens one of your emails, do they know exactly how they should engage with your organization? More importantly, do they know why? You know the old saying “people buy from people they like”? This is true in email marketing too. So, if you have people on your email list, but they never take action such as responding, donating, or making a purchase…it’s time to rethink your newsletter strategy. Here are three things to consider. Email lists are a…