3 Reasons to Narrow Your Faith-based Target Audience (…and how to Use FrontGate’s Audience Tool)

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After reading this blog, when you are asked, “Who is your target audience? Who do you want to reach?”, please don’t answer that question with “Christians.” With a faith-based product, cause or service, can’t I just target Christians?  That answer is most often no.  The faith-based market reaches many different types of Christians including different beliefs such as Catholic or Protestant, denominational or non-denom, charismatic or non-charismatic, and of course the “normal” demographic categories such as income, region of the country,…

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Old School Marketing? Don’t Count it Out Just Yet…

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Each new trend, digital discovery, and software update brings new challenges, especially to niche and small business struggling to maintain a marketing budget and wondering where they should truly be spending their pennies. Forbes recently identified ways that businesses can draw from years past, utilizing strategies that have withstood the test of time…after all, the old adage says ‘if it ain’t broke, don’t fix it’. Here are a few ways you can bring some of the past right into the…

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Rare Opportunity for Advertorial in the Washington Times!

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Advertise to Christians in the Washington Times

We have just been informed by our Washington Times brass that we’re publishing a special section on 8/31 called ‘Faith in Film’.   We handle the faith-based market for advertising at WashingtonTimes.com. This is a rare opportunity for you to provide an advertorial article from you by you along with your direct email ad, your website banner ad, and your newspaper ad! Past special sections on The Bible, Prayer, and Business As Mission have been very popular.  Now it’s time for film and entertainment. Faith…

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