The Importance of Video Color Correction

As we are shooting video footage for our clients’ marketing and fundraising campaigns, or adapting client supplied video content for social or web use, our video production team often is asked about the phrase “color correction” and why it is so important from a media standpoint. ¬†It has come up often enough that we decided we should blog on it to help all our clients¬†have this visual insight, to know (& see) what a difference color can make in visual…

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