Year-End Fundraising: 5 Tips to Reach and Engage Your Audience

Did you know that nearly 30% of donors give their philanthropic contributions in December? This makes sense, being that Christmas is known as the holiday of giving. While some donors may have specific organizations they support each year, others are looking for new giving opportunities. That is why it is important to develop and promote your Year-End fundraising campaign before, during, and even after Christmas. You want to give people enough time to find your organization, learn about your mission,…

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