Producers of 2011’s Acclaimed MISFIT TOUR Announce MOVE TOUR 2012 With National Sponsors Including COMPASSION INTERNATIONAL

Atlanta, GA (June 06, 2012) Xist Music and UpLift! Group have joined forces with world-leading child-sponsoring organization Compassion International to present the MOVE TOUR—the highly anticipated follow up from the producers of the acclaimed 25-city MISFiT Tour 2011. MOVE TOUR 2012 is a movement to challenge, refresh and ignite the world through a life-changing MOVE of God. This annual tour brings excitement, inspiration and a strong transformative Biblical message through an electrifying musical experience that will engage any audience.

This year’s MOVE TOUR brings together the fierce creative explosion of seven of today’s leading voices in music & ministry—BET’s “Sunday Best” favorite Jessica Reedy, Hip Hop generals Da’ T.R.U.T.H. & The Ambassador, Christian Hip Hop’s multi-talented rapper/singer/producer Sean Simmonds, Urban Pop artists B.Reith and/or Jai in select markets, and Hip Hop’s favorite event emcee/producer/recording artist DJ MaL-Ski.

HearItFirst Announces New Streaming Web Show – The HearItFirst Insider

Nashville, TN – HearItFirst.com announces the launch of their new streaming web show, THE HEARITFIRST INSIDER. The site continues to expand its position as the online destination for all things Christian entertainment – music, movies and books – where fans learn the latest Christian entertainment news and watch, hear or read exclusive content.

HEARITFIRST TO BROADCAST EXCLUSIVE 43RD ANNUAL GMA DOVE PRE-SHOW TUESDAY, APRIL 24 AT 5:30 PM EASTERN

Over the years HearItFirst has expanded to become the online destination for all things Christian entertainment – music, movies and books – for fans to learn the latest news and watch exclusive content. Connecting fans with a wide array of content, HearItFirst is proud to announce the broadcast of the 43rd Annual GMA Dove Pre-Show online on Tuesday, April 24 beginning at 5:30 PM Eastern.

Fans can watch the stream at //live.hearitfirst.com beginning with exclusive red carpet footage followed by the Pre-Show Awards then backstage interviews from Christian music’s biggest night. This is the only location to watch the Pre-Show where a majority of the awards were presented at the historic Fox Theatre in Atlanta.

FrontGate Media’s Offer of the Week: Read It First Promotions

As we continue to move forward toward the launch of ReadItFirst.com, the industry’s first web site built for Christian readers and devoted exclusively to Christian authors, we’ve expanded our offering for the ReadItFirst promotion from one to two options.

These will be announced in our upcoming media kit revision for the entertainment site HearItFirst.com, but you are seeing it first here and now in our Offer of the Week blog.

Promotion: Advertising

Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.

My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at //tinyurl.com/WhatYourAdShouldDo.

The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.