Marketing Tip: Get Creative with CTAs

A call to action (CTA) is an inviting and compelling request to do something. It’s often used as a rallying cry, urging followers or readers to take some kind of action. Whether you’re raising awareness for a cause, encouraging people to buy a product, or promoting a new way of thinking, a strong call to action can be very effective. Here are 15 examples of calls to action to help you get creative with your CTAs: 1. Join the conversation…

Read More …

Social Media Tip: Choosing Helpful Keywords

Social media is an ever evolving medium, and one which flows through change quickly. Working in the Faith-based social media area, we have to keep up with these trends and changes, just like everyone else. A few years ago, research showed that “keywords” should be general, short, and directly related to the article you are posting. These days, a recent report from Mashable showed that the keyword process has changed.  No longer are keywords that are general and short the best route to…

Read More …