A HIGHER PROFILE FOR FAIR TRADE PRODUCTS New in-store merchandising support strengthens growth category partnership ELIZABETHTON , TN,  April 27th, 2015 – A new program has been launched to help Christian retailers tap more deeply into a niche that can drive customer traffic at a time when multi-channel competition is luring more shoppers elsewhere. Send the Light Distribution (STL) and Gifts With A Cause (GWAC) have produced special merchandising support to promote fair trade products not widely available online and which…