Beth Moore’s memoir achieves bestseller status in release week

Beth Moore’s memoir achieves bestseller status in release week “All My Knotted-Up Life,” Beth Moore’s captivating memoir, which released on February 21, 2023, from Tyndale Momentum, quickly skyrocketed to bestseller standing. In its release week, the title debuted at #10 on the New York Times Best Sellers Hardcover Nonfiction list and #11 on their Combined Print & E-book Nonfiction list. Additionally, the title ranked #3 on the Publishers Weekly Bestsellers list in the Hardcover Nonfiction category and #4 on Wall…

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Marketing Tip: Use Facebook for Event Ads

Wondering how and where to promote your upcoming event? ✨Use Facebook Ads✨ Event ads allow you to target potential attendees based on their location, interests, and types of events they’ve attended in the past. As a result, you can be sure your ad reaches the right people. In addition, event ads allow you to include important details about your event, such as the date, time, and location. And best of all, Facebook makes it easy to track the results of…

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Marketing Tip: Where’s The Christian Audience?

Which platforms do people spend the most time on daily in the U.S.?   According to Statistics, in 2022, people spent… ➡️ 45.8 minutes a day on TikTok ➡️ 45.6 minutes a day on YouTube ➡️ 34.8 minutes a day on Twitter ➡️ 30.4 minutes a day on Snapchat ➡️ 30.1 minutes a day on Facebook ➡️ 30.1 minutes a day on Instagram Do you know where your Christian audience spends the most time online? If not, it’s time to…

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Marketing Tip: Try a New Social Platform

Most Christian businesses, ministries, and organizations are on social media platforms like Instagram or Facebook.  But we want to encourage you to step out of your comfort zone and try a ✨NEW✨ social platform for marketing. Who knows, maybe that can be your 2023 business new year’s resolution! So, whether you’ve been avoiding TikTok, considering YouTube, or thinking about LinkedIn, now is the time to reach and engage your audience somewhere new.  Who knows, you might find your audience has been…

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Marketing Tip: Are You on YouTube for Marketing?

Have you tapped into the power of YouTube for Marketing for Christian brands? If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing: ➡️YouTube has 2 billion+ users ➡️77% of internet users between 15-35 use YouTube ➡️Over half of YouTube users are male ➡️YouTube generated $8.6 billion in ad revenue in 2021, Q4 ➡️70% of consumers have made a purchase from a YouTube ad ➡️62% of users access YouTube every day…

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What is the value of having bloggers review your product?

Having Christian Bloggers review your product can bring several benefits to your marketing and overall ministry or business strategy. Some of the key values include:   1. Increased visibility: Bloggers have a dedicated audience who follow their content and trust their opinions. Having a positive review from a blogger can help increase your organization and product’s visibility and reach a wider audience. 2. Credibility: Christian Bloggers are seen as experts in their niche, and a positive review from them can…

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Marketing Tip: Cross-Promote Your Content

Cross-promoting content is a great way to reach a wider audience and promote your brand. When you cross-promote your content correctly, it can increase awareness, website traffic, and leads. Here is an example of how easy it is to cross-promote your content: Say you write a blog post with Christian parenting tips. You could share a post on your ministry’s Facebook page about parenting tips and a link to your blog post for more information. By doing this, you provide…

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Marketing Tip: Advertising in Facebook A.D.

Have you heard? Meta (the parent company of Facebook & Instagram) removed all Christian and religious targeting options from their ad system.  So, for faith-based businesses, charities, ministries, and organizations that don’t have a significant history of successful campaigns, Facebook is as good as dead when it comes to Christian advertising UNLESS you have an existing history of your own past ad campaigns, then you can still be successful.    If you don’t have your own past ad campaigns to work…

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Marketing Tip: Use High-Quality Photos

In today’s visual world, using high-quality photos on your website and social pages is more important than ever to reach and engage the Christian audience. People are bombarded with images all day long, and they can quickly spot low-quality or pixelated photos (as opposed to high-quality photos that are crisp and clear). If you want people to take your business seriously, it’s essential to use quality images that make your site and social pages look professional and help you stand…

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European Christian Rights Fair confirmed for April in Krakow, Poland

European Christian Rights Fair confirmed for April in Krakow, Poland European rights professionals will gather in Krakow Poland on April 24-26 for the Eastern European Christian Rights Fair, sponsored by ECPA and CLC International.  Registration is now open to attend and/or exhibit. Registration and information  

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Today is early bird deadline for Christian Collective at Frankfurt Book Fair

Today is early bird deadline for Christian Collective at Frankfurt Book Fair ECPA represents Christian publishers at the Frankfurt Book Fair each year through the Christian Collective exhibit area.  By sponsoring the exhibit space, ECPA is able to provide its member publishers with a complete set of services enabling them to effectively sell rights at the world’s largest international publishing event.  For more information or to reserve your space for the October 18-22 event, contact Cynthia Helblig.

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5 Ways to Make Your Christian Crowdfunding Successful

5 Ways to Make Your Christian Crowdfunding Successful If you are a Christian business owner or brand who is launching a crowdfunding campaign, you may be feeling a bit clueless about the how and why parts of the process. How do you secure pledges to raise the funds for something that isn’t complete? How do you entice your audience to believe in the core message of your product or service? How do you foster trust? Not only are there questions…

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Marketing Tip: Create an Irresistible Freebie

Do you currently have a lead generation strategy to capture your audience’s email addresses? If not, it’s time to create an irresistible freebie! You need a “freebie” resource your target audience can’t say no to. How do you create an irresistible freebie? 1️⃣ Consider your audience’s pain points. What are their challenges, and how can you solve them? 2️⃣ Consider your audience’s interests and passions. What do they love, and how can you provide access to more of that? 3️⃣…

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Marketing Tip: Try a New Social Platform

Most Christian businesses, ministries, and organizations are on social media platforms like Instagram or Facebook. It’s time to try a new social platform! But we want to encourage you to step out of your comfort zone and try a NEW social platform for your social media marketing. So, whether you’ve been thinking about LinkedIn, Twitter, or Gab, avoiding TikTok, or considering YouTube or another platform, now is the time to reach and engage your audience somewhere new. Who knows, you…

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Marketing Tip: Promote on YouTube

Do you promote on YouTube? If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing: Are you a Christian business, ministry, or organization? Do you promote on YouTube? If not, here’s why you should start: ➡️ YouTube has 2 billion+ users and is one of the most effective ways to do social media marketing ➡️ 77% of internet users between 15-35 use YouTube ➡️ Over half of YouTube users are male…

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