Marketing Tip: Limited-Time Offer

Did I get your attention? One of the most effective tactics Christian marketers use to increase sales are limited-time offers. By providing a sense of urgency and exclusivity, these offers can be powerful motivators for Christian consumers to take action. Though this method can sometimes be perceived as “gimmicky,” it’s important to remember that people love feeling like they’re getting a great deal on something they may not have otherwise purchased. Here are some limited-time offer examples: – For authors:…

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Marketing Tip: Skyrocket Your Email Open Rate

Want to achieve a 50%+ open rate on your Christian email marketing campaigns? You have to RESEND and resend again to “non-opener” subscribers on your Christian email list. Resending your emails to people who didn’t open them increases opportunities for engagement, significantly improving your open rate. The best part is that it isn’t spammy because the person never saw or opened your email in the first place! People get busy. Inboxes get crowded. Your Christian email marketing campaigns get lost…

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Marketing Tip: What Goes in an Email Newsletter?

Ever wondered what you should share in your email newsletter every month? Here are a few ideas:   ✨New Content: Did you publish a new blog or case study? Share it in your newsletter. ✨Social Posts: Are you active on social media? Encourage your subscribers to follow you & engage. ✨Sales & Promotions: Do you have an upcoming sale or discount code? Tell your email subscribers. ✨Products & Services: Launching a new service or product line? Talk about it in…

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Marketing Tip: The #1 Christian PR Tip

Knowing your audience and choosing the right platforms are important, but this faith-based public relaitons tip is ESSENTIAL ⬇️ > Be newsworthy. > Find a creative angle that will interest news outlets and the public. > You can have a compelling story or interesting insight, but if you’re not newsworthy, you won’t end up on the news. > Not sure how to spin your story to be newsworthy? Try this: Think about your story, and craft a few headlines that…

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Marketing Tip: Get On Christian Podcasts

Want to reach the Faith and Family audience?   Christian PR efforts can include outreach to Christian Podcasts.  As part of your Faith-based public relations campaign, your Christian marketing agency can pitch you as a possible guest to be interviewed by the podcast host or hosts.  This is an excellent way to tell your story and reach new people in your target audience. Here are 3 reasons to be a guest on Christian podcasts ⤵️ 1. Your audience listens to…

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Tips for Attending the NRB Convention 2023

Do you work in Christian radio, TV, film, church media, or digital marketing? Do you want to network with others in the industry and learn from top decision-makers and industry leaders?  Then the NRB International Christian Media Convention is where you’ll want to be on May 22-25, 2023.  Throughout this Christian conference, participants hear from industry leaders and develop new skills from keynote speakers, panel discussions, and workshops. The NRB Convention is ideal for ministry, organization, and business leaders who…

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Tyndale Kids to publish parent guides to mental and sexual health

Tyndale Kids to publish parent guides to mental and sexual health Tyndale House Publishers, in partnership with Axis, is set to release the next five guidebooks in their series designed to help parents bridge generational gaps in conversation with their teens. These booklets will release for individual purchase on June 6, 2023, and the Parent Guides to Mental & Sexual Health bundle will be available on July 18, 2023. Read More…

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Marketing Tip: How to design your AD

Here’s a tip for choosing the best creative for your advertisements ⤵️ Use what’s working! Consider the type of content your audience engages with most online, and use that.  For example, if you’re thinking about running an Instagram ad, check your IG stats to learn the type of posts your audience likes, comments on, and shares the most.  Do they like your graphics with educational content? Your product photos or client testimonials? Your behind-the-scenes videos? When determining your ad design,…

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Successful Direct Email Marketing Campaigns For Christian Companies & Ministries

Here are 9 tips for creating successful direct email marketing campaigns for Christian organizations:   Know Your Target Audience Understanding your target audience is essential to creating effective direct email marketing campaigns. This includes identifying their values, needs, and interests. As a Christian company or ministry, it’s important to consider what messages and themes will resonate with your target audience and align with your mission and values. Use Targeted, Segmented Email Lists Choose the Christian direct email lists that best…

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Marketing Tip: Where’s the Christian Audience?

Which platforms do people spend the most time on daily in the U.S.?   According to Statistics, in 2022, people spent… ➡️ 45.8 minutes a day on TikTok ➡️ 45.6 minutes a day on YouTube ➡️ 34.8 minutes a day on Twitter ➡️ 30.4 minutes a day on Snapchat ➡️ 30.1 minutes a day on Facebook ➡️ 30.1 minutes a day on Instagram Do you know where your Christian audience spends the most time online?   If not, it’s time…

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Beth Moore’s memoir achieves bestseller status in release week

Beth Moore’s memoir achieves bestseller status in release week “All My Knotted-Up Life,” Beth Moore’s captivating memoir, which released on February 21, 2023, from Tyndale Momentum, quickly skyrocketed to bestseller standing. In its release week, the title debuted at #10 on the New York Times Best Sellers Hardcover Nonfiction list and #11 on their Combined Print & E-book Nonfiction list. Additionally, the title ranked #3 on the Publishers Weekly Bestsellers list in the Hardcover Nonfiction category and #4 on Wall…

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Marketing Tip: Use Facebook for Event Ads

Wondering how and where to promote your upcoming event? ✨Use Facebook Ads✨ Event ads allow you to target potential attendees based on their location, interests, and types of events they’ve attended in the past. As a result, you can be sure your ad reaches the right people. In addition, event ads allow you to include important details about your event, such as the date, time, and location. And best of all, Facebook makes it easy to track the results of…

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Marketing Tip: Where’s The Christian Audience?

Which platforms do people spend the most time on daily in the U.S.?   According to Statistics, in 2022, people spent… ➡️ 45.8 minutes a day on TikTok ➡️ 45.6 minutes a day on YouTube ➡️ 34.8 minutes a day on Twitter ➡️ 30.4 minutes a day on Snapchat ➡️ 30.1 minutes a day on Facebook ➡️ 30.1 minutes a day on Instagram Do you know where your Christian audience spends the most time online? If not, it’s time to…

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Marketing Tip: Try a New Social Platform

Most Christian businesses, ministries, and organizations are on social media platforms like Instagram or Facebook.  But we want to encourage you to step out of your comfort zone and try a ✨NEW✨ social platform for marketing. Who knows, maybe that can be your 2023 business new year’s resolution! So, whether you’ve been avoiding TikTok, considering YouTube, or thinking about LinkedIn, now is the time to reach and engage your audience somewhere new.  Who knows, you might find your audience has been…

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Marketing Tip: Are You on YouTube for Marketing?

Have you tapped into the power of YouTube for Marketing for Christian brands? If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing: ➡️YouTube has 2 billion+ users ➡️77% of internet users between 15-35 use YouTube ➡️Over half of YouTube users are male ➡️YouTube generated $8.6 billion in ad revenue in 2021, Q4 ➡️70% of consumers have made a purchase from a YouTube ad ➡️62% of users access YouTube every day…

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