How to Navigate Instagram’s New Features

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How to Navigate Instagram’s New Features There was a bit of criticism surrounding social media giant Instagram’s recent announcement regarding their news feed changes. Most users were upset that they would no longer be able to view posts according to the time they were posted (meaning they wouldn’t be able to see them in order), and businesses were frustrated that their posts wouldn’t be shown to readers who didn’t choose to manually “follow” their feeds. With all the proposed changes (which have…

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What Faith-Based Marketers Can Learn From REI’s Black Friday Announcement

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Recently, REI announced plans to close their nearly 150 stores on the biggest retail day of the year: Black Friday. The gutsy move shocked both businesses and customers alike but was met with resounding affirmation. In fact, the company’s Facebook re-post of an article announcing their closures received over 70,000 likes and over 40,000 shares. Their other posts about the same subject garnered similar numbers, begging the question, “What can we learn from their savvy marketing and brand stance”? Staying true…

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