Are You Giving Too Much Away?

If you’re a business owner, or a marketing strategist, you know that the thing that gets customers flocking to you is…free stuff!┬áIt’s the reason Costco is famous for their sample “buffets”, and why customers love sharing a good freebie on Facebook. But how much is too much? How much can you give away without hurting your company or your brand? You’ve probably heard of business card moguls Vista Print. They’ve become famous for their “free business cards”, which made small…

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