Social Media: Is It Relevant To OUR Audience?

We were recently at a business meeting with 35-40 senior business leaders and were asked some questions by a couple of attendees regarding the relevance of social media to their businesses leader and ministry members. “Is social media marketing relevant to our audience? What about our age audience?”

When we do presentations on Social Media around the country, we still find people who don’t understand the business value of social media involvement. As social networks become even more ingrained into the fabric of society and culture, nearly every faith-based business or ministry can find relevancy in maintaining an active social media presence.