There are over 100 hours of content loaded to YouTube every hour, and over 1 billion users visit the site in a given month. With all of this content, how do you set yourself apart? YouTube is a more intimidating platform than Facebook, because the idea of making videos can be stressful and more expensive. Even though your company or brand may be active on Facebook, Twitter, and Klout, if they neglect YouTube, you will miss out on a massive audience by not taking on the challenge. It’s not as scary as it looks, we promise!