Marketing Tip: Write a Devotional

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  Want to reach the Christian audience? Here are 4 steps to writing a devotional: 1. Think of a topic related to your brand that matters to your audience → Identify a problem they have, questions they want answered, or situations they’re likely working through. 2. Find scriptures related to your topic → Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope. 3. Relate to your audience and direct them…

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Nano & Micro-Influencers are In!

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So, you’ve probably heard of social media “influencers” before, but what about NANO & MICRO influencers?     These terms are relatively new & essential for Christian brands to understand. ➡️ A NANO influencer is a social media user with 100-10,000 followers. ➡️ A MICRO influencer is a social media user with 10,000-50,000 followers. ✅ BOTH offer excellent partnership opportunities for Christian ministries, organizations, and businesses. Although they have fewer followers than “macro” influencers (50,000+ followers), they are considered more…

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