Story Is Still Everything, and Lucas and Spielberg Are Also Right

I just read an article in Variety about a panel hosted by the USC School of Cinematic Arts. It’s a must read based for those of us working in faith-based entertainment, and in Christian ministry or for-profit communication.
This isn’t just about faith-friendly or faith-based entertainment. The summary concept at the end really applies to everything we do to communicate, from the content we create into products or outreaches, right down to the promotions and ads we create to draw people to them.

FrontGate Media’s Offer of the Month –

To celebrate our newest media group family member, the Offer of the Month for March 2013 is, the largest online source for Faith-Affirming and Family-Approved films and entertainment content. Now part of the FrontGate Media group, is open to all advertisers desiring to reach the faith-based, Christian audience.

FrontGate Media’s Offer of the Month – iTickets Direct Email

FrontGate Media’s Offer of the Week is our iTickets Direct Email Database of 400,000+ double opt-in subscribers.

iTickets is an essential e-media resource for reaching the faith-based community. Publishers, music labels, non-profits, event marketers, film studios, Christian artists and virtually every type of ministry count on iTickets to market their services and products. is the largest and most used Christian web site for information on everything from conferences and concerts to local church meetings. iTickets is #1 in site traffic for information about events, and #1 in ticket sales for events, but the majority of FrontGate’s direct email database clients are NOT promoting events! They are publishers, film studios, services and ministries.

FrontGate Media’s Offer of the Week – The Washington Times

FrontGate Media is the largest source of conservatives in the faith-based market.

Not only are we the exclusive faith-based market representation for The Washington Times, one of the Top 20 newspaper web sites in the country, but also for Human Events, Red State and other conservative media outlets.

Our conservative, Christian audiences via these outlets represent outstanding opportunity for you to connect to high net worth, passionately active consumers who are interested in faith-based and faith-friendly causes, products, and services.

Variety and Rogers & Cowan Hit Home Run with Family and Faith-based Entertainment Summit

Family Entertainment & Faith-Based SummitLast week, Variety and Rogers & Cowan completed their first Family Entertainment and Faith-based Summit for the industry. It was a home run: way out of the park.

In fact, we may all look back on this event as the catalytic fork in the road for the next period of growth between the entertainment industry and the Christian community. I tip my hat to Leslie and Kirstin and the rest of the Rogers & Cowan and Variety teams, respectively.