Marketing Tip: Know Your Christian Niche

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The more you know & understand your target audience, the easier it is to create content that inspires them to take action. Many of our followers want to reach the Faith & Family audience. But we encourage you to get even more specific. Do you want to target… ➡️Families with kids? ➡️Stay-at-home moms? ➡️Catholics? ➡️Business professionals? ➡️Gen Z-ers? ➡️Pastors and church leaders? ➡️Retired folks? ➡️Musicians? Each of these groups requires different types of communication styles–and relating to them on their…

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Marketing Tip: Use Mission-Driven Christian Marketing

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Mission-driven marketing emphasizes ✨purpose✨ over products or services. It’s all about providing education, value, and solutions–rather than just selling. How do you do this? By centering your messaging around the impact and positive changes your business or organization makes instead of focusing solely on what your product or service offers. The benefits of mission-driven Christian marketing include: ➡️Creating deeper connections and trust with the Faith & Family audience ➡️Inspiring loyalty from longtime customers ➡️Attracting new audiences with similar values If…

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Marketing Tip: Paid Vs. Organic Marketing

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What type of marketing should you use to reach and engage the Faith & Family audience? Paid marketing refers to techniques such as advertising and promotions–Facebook Ads. Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts. Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway. Organic marketing costs less but is slower to build your brand reputation and trust over time using search…

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Marketing Tip: Highlight First Hand Experience

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How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…

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