How to Navigate Instagram’s New Features

How to Navigate Instagram’s New Features There was a bit of criticism surrounding social media giant Instagram’s recent announcement regarding their news feed changes. Most users were upset that they would no longer be able to view posts according to the time they were posted (meaning they wouldn’t be able to see them in order), and businesses were frustrated that their posts wouldn’t be shown to readers who didn’t choose to manually “follow” their feeds. With all the proposed changes (which have…

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How Socially Savvy Organizations Advertise

FrontGate Social Marketing Offers Featured Posts! We all know that Social Media is a powerful place to reach and connect with today’s Christians. We have created these Social Marketing packages to allow you to put your content in a space that thrives on interaction. Not only will people see your content but they will like, comment and share it! These social posts provide you with incredible insight and opportunity for increased exposure through viral sharing. Our posts pair great with…

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Twitter Removes Their 140 Character Limit From Direct Messages

Twitter has a large following, and while I love it for use at events or with “in the moment” experiences like sports, global catastrophes, entertainment, and breaking news, I think they have a long-term problem of unique relevance to address.  I’m not sure there is anything that Twitter does that I can’t do via other apps that are more integrated into my life at this point, and I don’t have to struggle with a 140 character limit.  Regardless of the long…

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4 Things Social Media Can Do For You

You have a Cause to promote. You have a product that will change lives. A hope giving, life changing, God Inspired kind of thing that really makes a positive impact. If only everyone could understand what you are doing and the impact it has. If only they understood how many more people your organization could help if they got involved.  How do you get the word out for EVERYTHING that you need to accomplish? You need buyers or donors. You need…

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FrontGate is Seeking a Social Marketing Specialist to Join Our Team

FrontGate Media is seeking to expand its team with the addition of a skilled Social Marketing Specialist who has produced exceptional results in past positions. This is a full time, salaried position working in the FrontGate offices in Rancho Santa Margarita, CA. Salary commensurate with work experience. ABOUT FRONTGATE MEDIA Located in Rancho Santa Margarita, CA, FrontGate Media is a small, profitable, and growing company. Our goal is to grow 25% per year for the next 5 years.  To accomplish…

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Marketing Tip: How to Handle the Critics

With the rise of online marketing and social media, there has also been a rise in the ability of customers to, well…complain. That’s just as true in Christian market as it is everywhere else.  Online forums such as social media and blogs have created a ripe ground for constructive comments, as well as difficult ones. How should a savvy marketer handle such complaints? We have some tips on handling the critics in a healthy way that keeps your brand intact…

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Social Media Tip: 3 Ways to Make Your Instagram Feed Engaging

Everyone’s all abuzz about Instagram these days, with it becoming more than just snaps of children and food. Business owners are taking note, and with the new-ish addition of advertisements and sponsored posts, it can be overwhelming for faith-based brands or any brand to know how to curate successful content without getting lost in the shuffle. Instagram grew tremendously last year.  At the end of 2013, 25% of smartphone users were filtering and ‘gramming to their heart’s content (source). That’s a…

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What Will Facebook’s Newsfeed Redesign Mean for Brands?

Last week, Facebook announced a major overhaul of its popular newsfeed. In an effort to rid the site of clutter, Facebook CEO Mark Zuckerberg says the new design will provide users with their own “personalized newspaper.” The redesign, currently being rolled out to a small group of users, will provide a largely visual experience. According to The New York Times, 350 million photos are uploaded daily by individual users and brands, accounting for half of the mega social network’s posts. The growing popularity of specialized social sites like Instagram and Pinterest, where engagement centers around photo sharing, has inevitably contributed to the new changes at Facebook.