Whitney Walker Alexander to lead PubU Online marketing track

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Whitney Walker Alexander to lead PubU Online marketing track The ECPA PubU Online marketing track will be led by B&H Publishing Group’s marketing strategist for Trade Books and Kids Books, Whitney Alexander.  Whitney joins the PubU Online Brain Trust, responsible for recruiting speakers and developing topics in each of the main training tracks: Marketing, Editorial, Design,  Production & Operations, Children’s Books, and Rights & Licensing. Early Bird registration is now open for the online industry training and networking program, featuring daily…

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Marketing Tip: Skyrocket Your Email Open Rate

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Want to achieve a 50%+ open rate on your Christian email marketing campaigns? You have to RESEND and resend again to “non-opener” subscribers on your Christian email list. Resending your emails to people who didn’t open them increases opportunities for engagement, significantly improving your open rate. The best part is that it isn’t spammy because the person never saw or opened your email in the first place! People get busy. Inboxes get crowded. Your Christian email marketing campaigns get lost…

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Influencers have become Hollywood’s secret weapon

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Insider.com is a digital news platform that provides a wide range of content covering news, business, entertainment, lifestyle, and more. With a focus on delivering informative and engaging articles, Insider.com keeps its readers updated on the latest trends, news stories, and insights across various industries. The website features in-depth reporting, analysis, and features from a team of experienced journalists, making it a go-to destination for staying informed and entertained. Their recent article “How Influencers Are Selling Movies to Their Followers”…

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Marketing Tips: Build Partnerships in the Faith Community

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Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Talk to your audience

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Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that are usually generated around specific topic areas to engage with an audience. → A faith-based organization can use a podcast to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful stories,…

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Marketing Tip: 4 Keys to a COMMS Strategy

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When building a Communications Strategy, it’s essential to be clear about these 4 things ⤵️ 🔑Purpose: Why are you communicating with your audience? 🔑Goals: What are the specific goals you want to accomplish (i.e., a certain dollar amount of sales or donations, a certain number of sign-ups or downloads, etc.)? 🔑​​Approach: What methods of communication will you use (i.e., email, social media posts, social ads, blog posts, website content, mailers, etc.)? 🔑Execution Plan: Who is responsible for putting the plan…

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Marketing Tip: Don’t Disappear

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Are you making this BIG MISTAKE when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product or…

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Marketing Tip: Build Partnerships in the Faith Community

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Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Look for Opportunities to Diversify

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You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel for your Christian Marketing, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching people via new forms of digital marketing. Here are 13 Christian digital marketing opportunities to try if you haven’t already:…

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Church Growth Digital joins FrontGate Family

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We’re excited to share that we can connect you to even more Church Leaders!    With the addition of Church Growth Digital Magazine to our Christian Marketing Agency media family, you can now reach this email subscriber base of over 120,000 pastors and church leaders. Church Growth offers a unique opportunity for those looking to place Christian ads to reach this important audience. You can download our updated list of Church Leader options in the Excel grid linked below.  …

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Marketing Tip: Marketing Vs. Christian Marketing

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Not sure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? As a Christian marketer, you need to think carefully about who you are targeting, what messages you want to communicate, and which types of media will reach those audiences. It’s essential to have a deep understanding of what your Christian audiences care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can be beneficial for Christian marketers to leverage relationships with churches, ministries,…

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The Doctor of Digital Podcast featuring Scott Shuford

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FrontGate Media’s Founder and Chief Engagement Officer Scott A. Shuford Appears on The Doctor of Digital™ Podcast to Discuss Marketing to the Faith-Based Christian Audience FOR IMMEDIATE RELEASE Orange County, CA – FrontGate Media, the leading faith-based marketing agency and media group, is pleased to announce that its Founder and Chief Engagement Officer, Scott A. Shuford, is appearing on The Doctor of Digital™ Podcast to discuss the benefits of marketing to the faith-based Christian audience. The Doctor of Digital™ Podcast…

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Mike Pence Marketing, Church Growth’s 120K Leaders, ChristianMomsBlog, NRB Tips, New Video + Top Posts – FrontGate’s April 2023 Christian Newsletter

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Tips for Attending NRB 2023 Greetings Marketer! Do you work in Christian radio, TV, film, church media, or digital marketing and want to network with others and learn from top decision-makers and industry leaders? Then the NRB International Christian Media Convention is where you’ll want to be on May 22-25, 2023. Whether you attend every year or this is your first NRB Convention, learning best practices for networking will ensure you have a meaningful experience. As someone who attends annually, here are my…

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Tips for Attending the NRB Convention 2023

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Do you work in Christian radio, TV, film, church media, or digital marketing? Do you want to network with others in the industry and learn from top decision-makers and industry leaders?  Then the NRB International Christian Media Convention is where you’ll want to be on May 22-25, 2023.  Throughout this Christian conference, participants hear from industry leaders and develop new skills from keynote speakers, panel discussions, and workshops. The NRB Convention is ideal for ministry, organization, and business leaders who…

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Creative Marketing Services for Christian Brands

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FrontGate Media provides exceptional creative marketing services to Christian ministries, brands, charities, and organizations. Our experienced team of professionals specializes in brand development, website design, content writing, video production, and print & digital assets. We also understand the importance of a strong online presence for our faith-based clients, which is why we offer comprehensive logo design, email marketing campaigns, digital ad services, social marketing, and more. FrontGate’s Christian Creative Marketing Services Website Branding and Design Logo Strategy and Design Email…

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