Marketing Tip: Be Authentic

  It’s easy for faith-based marketing companies to get caught up in the hoopla of social media and feel the need to present an idealized version of yourself or your organization. We all want to put our best foot forward, but it’s important to remember that authenticity in marketing is key. Being authentic in your faith-based marketing strategies doesn’t mean you have to share every single detail of your life with the world, but it does mean being honest about…

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