Case Study – National Day of Prayer Task Force Social Media

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The National Day of Prayer Task Force is a privately funded, non profit, organization that exists to help instigate the practice of prayer among Americans, and “encourage personal repentance and righteousness in the culture” (National Day of Prayer Task Force, 2013). The National Day of Prayer was instituted by Congress and President Truman in 1952, and in 1988, President Reagan amended it to be the first Thursday in May. The Task Force is led by Mrs. Shirley Dobson, and desires to help spread awareness about the day of prayer and help encourage participation in the event.

Facebook Changes Policy – Allows Users to Create Contests Directly

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Up until last week, Facebook required pages to run contests through some kind of third party app. This had caused some page owners to shy away from the concept of having to use yet another app to run a contest for their fans or Facebook friends, and Facebook users to have shy away from contests because they would have to allow access to yet another app.

With changes made by Facebook last week, administrators of pages can now use Facebook itself to run a contest without having to utilize a third party app.

The Science of Social Media: Posting – How Often Should You Post? (Part 5 of 6)

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FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience serving clients in social media since 2007, and references from an excellent study conducted by Track Social.

The Science of Social Media: Posting – Post Length (Part 4 of 6)

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FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience serving clients in social media since 2007, and references from an excellent study conducted by Track Social.

Social Media: Is It Relevant To OUR Audience?

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We were recently at a business meeting with 35-40 senior business leaders and were asked some questions by a couple of attendees regarding the relevance of social media to their businesses leader and ministry members. “Is social media marketing relevant to our audience? What about our age audience?”

When we do presentations on Social Media around the country, we still find people who don’t understand the business value of social media involvement. As social networks become even more ingrained into the fabric of society and culture, nearly every faith-based business or ministry can find relevancy in maintaining an active social media presence.

FrontGate Media’s Offer of the Week – Social Media Service

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FrontGate Media’s Offer of the Week is our Social Media Service.

We are expanding our Social Media team again, so we immediately have more capacity available, which means YOU GET A BONUS if you get involved now.

Let us take over your social media strategy and execution. We’ll create success for you as we grow your friend and follower base with real people, AND improve your engagement with our proven social media strategies.

Social Media: Where Do I Start?

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Social Media continues to be a hot topic with lots of questions from the audience as I teach on marketing at events like the Christian Musician Summit and Christian Leadership Alliance.

I’ve been involved in social media since the very early days in 2007 when I brought one of the first Christian social media sites into our FrontGate Media group. We have served as Social Media agents for the Barnabas Group, Barbour Publishing, GMC, Kenny Luck at Every Man Ministries/Saddleback Church, the Christian Comic Arts Society and others.

I look at Social Media like establishing an embassy in a foreign country. By setting up shop inside one or more of the social media worlds, you are able to reach out to the local inhabitants, start to learn their culture, and establish relationships.

What’s Working In Advertising: August 2011

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This “top picks” summary features what is working in advertising, and is an excellent resource developed by the Human Events team, part of the FrontGate Media Group family.
As is discussed at length in the second article below, digital advertising is here to stay. Even in a down economy, online advertising provides a respite for organizations with limited budgets, allowing you to get the biggest possible return on your ad investment. In this issue, you’ll find specific tips on increasing the effectiveness of your display ads, and some new perspectives on Facebook and the wide array of companies that can take advantage of its reach.

Another Pesky Facebook Annoyance You Probably Want To Fix Immediately

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So Facebook is monkeying with the interface again… Have you noticed that you are only seeing updates in your newsfeed from almost always the same people lately? Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?

The Facebook Setting You Should Change as Quickly as Possible

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I just read an article over at Gawker today that Facebook has finally upgraded their system so that we can protect ourselves from hijackers looking for easy targets for identity theft while we go about our own internet activities in a public place such as a Starbucks or Panera. You would think they would have made this simple but critical update really easy for us all to implement, but of course they buried it deep in the Account Settings area of your Profile.