LifeWay’s Eric Geiger explains retail store changes LifeWay has recently announced several changes to their retail store approach.  Eric Geiger, LifeWay’s Chief Business Officer, explains:  “Because of our commitment to our stores we are transforming how we work internally. We are doing this so we can better serve the Church in Her mission of making disciples and better help believers who come into our stores navigate their faith journeys. There are two approaches that capture the changes we have made…