How To Build Summer Campaigns That Reach Christian Audiences Before the Fall Rush

Summer looks quiet on the surface. Schedules slow down, inboxes thin out, and many faith-based brands quietly shift into coast mode. But here is the truth: the organizations that succeed in September, October, and December are often the ones that did the real work in June, July, and August. Summer campaigns lay the groundwork for the rest of the year. If you lead marketing for a ministry, Christian publisher, faith-based nonprofit, or brand, summer is not a gap in your…

A/B Testing Your ‘From Name’ in Email Marketing: Tips for Marketing Directors

Written by Anna Glova October 30, 2024 Content Marketing Customer Engagement digital marketing Email Campaigns email marketing tips Marketing Best Practices Marketing Directors Marketing Insights marketing strategy Open Rate Optimization

When sending email newsletters, deciding between using a person’s name or a company name in the “From Name” field depends on your brand and audience engagement strategy. Here are some key considerations for each approach. When to Use a Person’s Name Personal Connection: If you aim to create a more personal or friendly connection, a person’s name can feel more relatable and approachable. This is effective for small businesses, individual brands, or B2C (business-to-consumer) interactions. Higher Open Rates: Studies…

Marketing Tip: Highlight First Hand Experience

Written by Scott A. Shuford September 21, 2023 Christian blogs christian content crowded digital space Email Campaigns Faith & Family audience firsthand experience Website Copy

How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…