Marketing Tip: Use Mission-Driven Christian Marketing

Mission-driven marketing emphasizes ✨purpose✨ over products or services. It’s all about providing education, value, and solutions–rather than just selling. How do you do this? By centering your messaging around the impact and positive changes your business or organization makes instead of focusing solely on what your product or service offers. The benefits of mission-driven Christian marketing include: ➡️Creating deeper connections and trust with the Faith & Family audience ➡️Inspiring loyalty from longtime customers ➡️Attracting new audiences with similar values If…

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Marketing Tip: Using Hashtags Effectively

Hashtags have become a household term, but some marketers are still struggling to understand the place and purpose of these little words and phrases. The effectiveness of these tiny markers is actually quite huge, when they are used correctly and strategically. Hashtags are being used on almost all of the social media heavy-hitters, including Facebook, Twitter, Instagram, and Google+, which means you, the savvy marketer,  need to know about them! Here’s some of the questions you might be asking about hashtags, and…

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