In January 2015, research from the Marketing Office Council found that American companies send a whopping 1.4 million emails per month. I am starting to think that I get every one of those! Truly though, that’s a staggering number…how do faith-based businesses and non-profits stand out? How do you get noticed within the massive volume of emails that your Christian target audience members are receiving? You employ the rules of best practice. You create compelling, smart, and crisp email ads,…Read More …
… immediately our numbers started going through the roof. Not only does FrontGate deliver results, they’re a pleasure to work with. They truly care about the work you’re doing, and they work hard to help you reach your goals and have a successful campaign. – Jamie Stahler, National Day of Prayer Task Force In this March issue of the Marketing Update for Christian Non-profits we bring you… our newest CASE STUDY: The Seed Company MARKETING TIPS SPECIALS NEWS from the Ascend Women’s Conference, the…Read More …
May brings us Memorial Day, and to honor those who served so faithfully, we are focusing in on our faith-active, politically conservative Human Events audience for the FrontGate Media Offer of the Month
As we continue to highlight some of our recent best performing media outlets, it’s time to recognize the Christian Urban Entertainment & Hip Hop site Rapzilla.com.
In the recent Jesus Film Media App launch for Campus Crusade’s agency Cooke Pictures, Rapzilla.com’s Direct Email list was the #1 most responsive Christian direct email list in the entire Christian market.
For those of you who don’t know this, I seem to be that guy who is “blessed” with the ability to stump the highest tier tech support people at any given organization with issues they’ve never seen before.
Here’s the latest one:
Cornerstone Festival has been the church’s most diverse celebration of Christians in art and culture.
Last week’s announcement that 2012 will be the final Cornerstone event has generated an outpouring of Cstone love from the artists who’ve played the fest over its 29 year history, and from fans who’ve been attending since they were teens, now attending with their own families. I took my 15 year old son for the first time last year. Sponsorship bookings went up last week too.
If I recall correctly, I first went to Cornerstone back in 1994 when I was working for Frontline Records. I stood outside of the REX Records tent talking to Leigh Nash’s Dad. Sixpence None the Richer was virtually unknown. Leigh was 17 I think. Her Dad was along to make sure he understood what this weird Christian festival thing was. My recollection is that this was their first Cornerstone.
As Christian marketers, we are increasingly having to deal with the fragmentation of how to reach our target audiences within the faith-based market, and for some of us, even in the “real world.”
It used to be so easy. All you had was radio, print and a little bit of television. A solid advertising and PR strategy was relatively simple. Now we need to have strategies in place for online partnerships, social media, texting, apps, pay per click, events… and the list goes on.
Introducing New Opportunities For Authors & Books Through NewReleaseTuesday.com
The following is open to any publisher or author who purchases site-wide advertising from NRT’s Book Media Kit (excluding the Author of the Month program).
HearItFirst is the place Christians HEAR about everything entertainment related FIRST: books, films, dvds, music and more. HearItFirst is expanding their coverage of all Christian entertainment.
Reach the primary audience which is 60% women ages 18-50, and the secondary audience of teens from our 265,000 members.
It’s festival season! We just posted all the new media kits for our Summer Festivals, and already we’re closing up key sponsorships at the events. Cornerstone Festival is particularly hot this year. In just two weeks, we received commitments for 2 of the 3 Major Stage sponsorships. So… in honor of Cornerstone and the Summer Festivals, we’re going to make Cornerstone our focus for the Offer of the Week.
iTickets announced today the launch of a “$.95 Self-Serve” ticket program. This option provides a quick, easy and affordable solution for those who wish to handle selling tickets themselves with the option of passing the savings on to the ticket buying customer. The self-serve program relies strictly on purchasing online and issuing print-at-home tickets. iTickets also announced a new plan which adds complete toll free phone center support along with event marketing support for $1.50 per ticket. iTickets is offering comprehensive marketing packages at no additional cost to the promoter.
Boise, Idaho – NewReleaseTuesday.com (NRT), a Christian music and entertainment mega-site and part of the FrontGate Media family, has reached another milestone in its rapid ascension as the #1 Christian music website. The NRTeam, the largest crowdsourced interactive Christian music community online, recently welcomed its 50,000th member, immediately on the heels of record traffic posted in August 2011.
In the past three months, NewReleaseTuesday.com has consistently ranked #1 in Christian media sites on independent traffic aggregators Compete.com and QuantCast.com.
In just over six months, the site has added 10,000 members to its online community, averaging 1,650 new members a month, an increase of 28% over previous month to month growth in 2010.
This “top picks” summary features what is working in advertising, and is an excellent resource developed by the Human Events team, part of the FrontGate Media Group family.
As is discussed at length in the second article below, digital advertising is here to stay. Even in a down economy, online advertising provides a respite for organizations with limited budgets, allowing you to get the biggest possible return on your ad investment. In this issue, you’ll find specific tips on increasing the effectiveness of your display ads, and some new perspectives on Facebook and the wide array of companies that can take advantage of its reach.
There are more than a few philosophies about what advertising should do. They all have merit. If you’ve tested something and it’s working for you, DO IT! I’m not going to make this into a white paper about all my research on the various ways to approach advertising. I’m simply going to make a case for the philosophy that makes the most sense for the most people based on my experience watching everyone’s campaigns through FrontGate Media. Some people pursue immediate conversion: see their ad, buy their stuff. Other people use their ads to generate awareness as in “Available Now!” As for me, most of the time I think advertising is all about Data Capture.
Direct emails are one of the most popular and effective ways to reach out and get an audience to respond to your message. The whole goal, in my mind, is to do this for the purpose of data capture so you can market to these people in the future.