Outreach, Inc. Appoints New Vice President of Digital Media

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Outreach, Inc. Appoints New Vice President of Digital Media Growing, respected church marketing firm strengthens resources for customer benefit Contact: Brian Orme, 800-991-6011 COLORADO SPRINGS, Colo., May 14, 2015 — Outreach, Inc., a world leader in church communications, publishing and media, announced today that Sam Bhatt has joined the company to further develop their growing presence in the Christian digital marketplace. Sam comes with a wealth of experience and technical savvy as arguably the top ad exec in the Christian consumer space,…

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From Marketing Daily – Digital To Get Bigger Slice Of Ad Budget Pie

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There is an interesting article today in Marketing Daily stating that with more and more people turning to online and digital sources for their entertainment and information, marketers will now be investing more in the digital space on brand-building (as opposed to direct-response) advertising in the coming 2012 year.

HM Makes Special Christmas Issue Available for Free – No Subscription Needed For a Limited Time

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For the first time in its history, HM Magazine is making their annual Christmas issue FREE via the internet. Traditionally, only subscribers have received the special Christmas issue which features HM’s unique brand of editorial, commentary and reviews along with a “Christmas Gift Guide” with images, text and links along with a special “Dear Mom, This is what I really want for Christmas” checklist form for readers to pass along to their favorite gift givers complete with listings of featured products and websites.

Top Christian Music & Entertainment Site Closes 2011 With Annual Treasure Hunt & New Ministry Opportunities For Members

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For the third year, NewReleaseTuesday.com (NRT) is offering a fun-filled and original holiday distraction with its annual NRTreasure Hunt. The interactive online game sends players on a quest to find 24 clues hidden across NewReleaseTuesday.com and partner sites that uncover a message worth NRTeam Points and prizes. Those who complete the hunt can unscramble a three word bonus clue good for points they can spend on free merch and music. They can also unlock hidden content, sponsored by Word Entertainment, that gets them an entry to win one of 8 incredible prizes like an Apple© iPad 2, a Playstation© 3 gaming system, an Amazon© Kindle Fire tablet, a Flip UltraHD Video Camera and one of four $25 iTunes© Gift Certificates.

The Rock And Worship Roadshow Selects NewReleaseTuesday.com As The Official Media Partner For The Tour

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Fresh off the successful launch of the Music With A Mission Tour which recently ended a 23-city run, NewReleaseTuesday.com (//www.NewReleaseTuesday.com, NRT), the largest Christian Music website and part of the FrontGate Media group, will be joining THE ROCK AND WORSHIP ROADSHOW for the first time as the official media partner for both the upcoming fall leg as well as 2012’s annual spring tour.

THE ROCK AND WORSHIP ROADSHOW is preparing to start their second leg this year, hitting 12 markets throughout November with a stellar line-up that includes MercyMe, Jars of Clay, Disciple, Hawk Nelson, Matt Maher and Group 1 Crew. Talented rapper Trip Lee along with other artists will serve as the pre-show entertainment. This will mark the first time THE ROCK AND WORSHIP ROADSHOW will tour in the fall in addition to their annual spring trek.

NewReleaseTuesday.com Ranks #1 & Welcomes 50,000th Member To Its NRTeam Christian Music Community

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Boise, Idaho – NewReleaseTuesday.com (NRT), a Christian music and entertainment mega-site and part of the FrontGate Media family, has reached another milestone in its rapid ascension as the #1 Christian music website. The NRTeam, the largest crowdsourced interactive Christian music community online, recently welcomed its 50,000th member, immediately on the heels of record traffic posted in August 2011.

In the past three months, NewReleaseTuesday.com has consistently ranked #1 in Christian media sites on independent traffic aggregators Compete.com and QuantCast.com.

In just over six months, the site has added 10,000 members to its online community, averaging 1,650 new members a month, an increase of 28% over previous month to month growth in 2010.

NewReleaseTuesday.com Launches Monday Night Chats

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Christian music mega-site NewReleaseTuesday.com has announced the launch of Monday Night Chats – a live weekly online chat event that will allow fans the opportunity to interact with their favorite artists.

A different artist will be featured each Monday night, starting at 8:00pm EST and running for 30 minutes. The live chats will take place at www.NewReleaseTuesday.com/chat and the full sessions will also be archived on the site after each event.

The initial line-up has been announced:

Marketing Tip: Free Software Cleans Up Text From Emails and Other Programs

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I do a lot of copying, pasting and reformatting of text as I write up , our weekly TweetDeals to post on FrontGate Media’s Social Media and for news stories for our FrontGate Media family of web sites, or to create various presentations for our Christian market advertising clients. emailStripper is a program that I can’t live without. I use almost daily for cleaning the “>” and other formatting characters out of emails and other text that has been formatted in something like Word or Excel.

DC Comics – Now on Android

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As I hope you know by now, I serve on the Board for the Christian Comic Arts Society. A few weeks ago, we were at the massive, annual Comic-Con International in San Diego. The following week, DC Comics released their APP for Android. DC is the biggest North American comics publisher. Renowned for what are considered the World’s Greatest Super Heroes: Superman, Batman, Wonder Woman, Green Lantern, The Flash and more, DC publishes more than 80 comic format titles monthly and over 1,000 comic books and graphic novels annually, DC also presents different flavors of graphic storytelling through its diverse imprints.

What’s Working In Advertising: August 2011

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This “top picks” summary features what is working in advertising, and is an excellent resource developed by the Human Events team, part of the FrontGate Media Group family.
As is discussed at length in the second article below, digital advertising is here to stay. Even in a down economy, online advertising provides a respite for organizations with limited budgets, allowing you to get the biggest possible return on your ad investment. In this issue, you’ll find specific tips on increasing the effectiveness of your display ads, and some new perspectives on Facebook and the wide array of companies that can take advantage of its reach.

Where can we sell CDs? How about 7-Eleven

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Welcome to the BIG QUESTION. On one hand, the world is rapidly moving towards digital formats, and at the same time, the outlets for buying CDs are shrinking. The big record stores are all but gone. There are certianly great indie stores out there, but not a ton left. The mass market retailers like Wal-Mart, Target and Best Buy have cut way back on inventory. But there is money to be made right now, which means, you can make rent money right now.

Panera Bread Does Marketing Right, Again

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Panera stuck out because their offer was good for 60 days around my birthday, not just 30 days… I could use it before or after my birthday! They broke out from the pack by putting themselves alone in my choice set. I’d had to choose between various restaurants in July because there was no way I could squeeze them all in within the time window they gave me, but after the end of July, I have only one open option: Panera Bread. Good marketing Panera, again.

Marketing: Intuit Blows It Again With QuickBooks

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With a name like Intuit, you might think that the company and their software might be relatively good at being intuitive, or at least would be working very hard to make themselves appear to be intuitive. I say nay nay. As Intuit continues to “improve” their software and services, the company’s latest move once again goes against their customers’ interests.