Marketing Tip: Build Trust with Content

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  Every piece of website, social, and email content you publish is a chance to build trust with your audience. Here’s how to generate trust through content: ✨Write content that is relevant and helpful. ✨Focus on providing value to your readers. ✨Offer tips and advice beyond what they can find on Google. ✨Share interesting information about your business or ministry (i.e., behind-the-scenes content) ✨Entertain your audience by letting them see the real you (especially on socials) The more someone knows…

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Marketing Tip: 4 Keys to a COMMS Strategy

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When building a Communications Strategy, it’s essential to be clear about these 4 things ⤵️ 🔑Purpose: Why are you communicating with your audience? 🔑Goals: What are the specific goals you want to accomplish (i.e., a certain dollar amount of sales or donations, a certain number of sign-ups or downloads, etc.)? 🔑​​Approach: What methods of communication will you use (i.e., email, social media posts, social ads, blog posts, website content, mailers, etc.)? 🔑Execution Plan: Who is responsible for putting the plan…

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Marketing Tip: One Click Should Get Them Where They Need To Go!

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  Marketing Tip: The link you select for any ad should bring people exactly where they need to go to take action. Don’t take people to the home page and hope they will click to your shop or donation page. Land people exactly where you want them to take action. For more marketing tips for your Christian business or non-profit, follow us on LinkedIn, Facebook, Twitter or Instagram.

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