Good content is the essential foundation for all marketing efforts. It helps achieve a wide variety of goals, from generating leads to boosting sales to brand awareness, relationship building, and more.   Content can take many forms, from blog posts to emails to social, digital, and snail-mail ad campaigns. Regardless of the format, your content must be well-written, accurate, and engaging. It should also target the right audience and align with your overall goals. When all of these elements come together,…