Walt Disney World Night of Joy 2015 Webcast
Music is a powerful way to create an association between a brand and an audience. Nielsen’s research reaffirms this potential. According to its Music 360 report, 76% of festivalgoers say they feel more favorable toward brands that sponsor a tour or concert. Approximately 74% of music streamers lean toward brands that engage them through music giveaways, sweepstakes, and sponsorships. Brand sponsorships for music festivals, tours, and venues totaled 1.3 billion dollars in 2014 and are projected to increase over…
Read More …