In an effort to reach a “wider” audience, many Christian brands, ministries, and nonprofits fall into a well-intentioned but misguided trap: 👉 They hide Jesus behind vague, inoffensive language. You’ve seen it before. Instead of boldly proclaiming Christ, the message is filtered through words like “inspirational,” “values-based,” or “faith-oriented.” It’s the marketing equivalent of squinting—trying to appeal to everyone, but connecting with no one. Mistake #1: Playing It Safe with Soft Language We get it. You don’t want to…