Marketing Tip: Using Hashtags Effectively

Hashtags have become a household term, but some marketers are still struggling to understand the place and purpose of these little words and phrases. The effectiveness of these tiny markers is actually quite huge, when they are used correctly and strategically. Hashtags are being used on almost all of the social media heavy-hitters, including Facebook, Twitter, Instagram, and Google+, which means you, the savvy marketer,  need to know about them! Here’s some of the questions you might be asking about hashtags, and…

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Marketing Tip: Growing Your Company Page on LinkedIn

Once you’ve set up your company page on LinkedIn (you can read more about how to do this here), you can do more than just be a stagnant presence on the social network. Instead, you can proactively take steps to make sure you, and your company, get noticed and get your customers engaged. Here’s how to expand your reach and use LinkedIn Company Pages for all it’s worth (it’s easier than it sounds, we promise!):

Marketing Tip: Beginning Your Company Page on LinkedIn

While LinkedIn is useful for individuals to help launch their personal resumes and experience (you can read our top tips for LinkedIn newbies here!), it is also an extremely efficient tool for Christian non-profit organizations, businesses, and brands. By building a personal page as well as a business page, you can double your reach. If you’re a faith-based brand, here’s how to get started!

YOUR FUTURE REFLECTION Hits Stores November 29th, 2013

Dallas, TX (November 5, 2013) – Combining decades of extensive wealth planning and life coaching experience, Guy Hatcher has merged his wisdom and insights into the new book YOUR FUTURE REFLECTION: How to Leave a Legacy Beyond Money, releasing to stores November 29th, published through Inprov Books.

Known as the “Man of 10,000 Kitchen Table Conversations”, Hatcher has created a reputation for going beyond financial planning, taking complex subjects and translating them into simplified, accessible messages. His proven approach merges a blend of money management, tough love and an honest appraisal of core values that create what he calls “a-ha” moments.

Social Media and Building Your Brand – Part 2

Some marketers seeking the faith-based, Christian audience know what they want to accomplish, but they are unsure how to execute the ideas they have. Today in Part 2 of our series on Social Media and Building Your Brand is where we delve further into the “how” of building your brand; particularly how to build a usable focus group, and how to make a style guide.

Case Study: PrayerBowls Sales Via Social Media

PrayerBowls is a ministry and online retail store that began with one woman’s illness. Karen found herself extremely sick a few years ago,and she began to experience healing due to prayers from friends, family, and even people she’d never met. She developed PrayerBowls after one woman shared her story about how she intentionally prayed for needs in her church and community. Karen decided to make the concept of PrayerBowls a tangible one. Her primary goal was to increase the amount of intentional prayer, by creating a special “bowl” and prayer cards to write down needs of those in need of prayer.

The Internet Advertising Competition Awards FrontGateMedia.com Best Faith-based Website in the Advertising Industry

Orange County, CA –Now in its 11th year, the Web Marketing Association’s Internet Advertising Competition (IAC) is recognized as the premier industry based Website Award program in the world. After the evaluation of websites by their independent expert judges, FrontGate Media and designer KMWeb Designs have been honored as “Best Faith-based Website” for http://FrontGateMedia.com.

The Science of Social Media Posting – What Days/Times Should I Post? (Part 6 of 6)

FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience and tips from serving clients in social media since 2007, and references from an excellent study conducted by Track Social.

The Science of Social Media: Posting – How Often Should You Post? (Part 5 of 6)

FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience serving clients in social media since 2007, and references from an excellent study conducted by Track Social.

Case Study – Social Media: Kenny Luck and Every Man Ministries

Every Man Ministries (EMM), founded in 2000 by Kenny Luck, men’s pastor at Saddleback Church, has a “simple” goal: to revolutionize men’s ministry, free men spiritually, and ignite spiritual health worldwide. With a passion to reach, relate to, and re-ignite men to become God’s men living out God’s purposes, EMM engaged FrontGate Media, experts in faith-based marketing, to bolster social media engagement.

Case Study – Public Relations: Project Inspired

Project Inspired is an online magazine written by former fashion model Nicole Weider, who believes it’s time for a Hollywood voice to take the best interests of young women to heart. From relationship and style advice to inspirational quotes, to a real look at celebrities in the media, Nicole draws from her own experiences to make the message clear to young women: Be a person of value and confidence – be your own best self – through leading a true Christian life. Need a good place to start?

The Science of Social Media: Posting – Post Length (Part 4 of 6)

FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience serving clients in social media since 2007, and references from an excellent study conducted by Track Social.

The Science of Social Media: Posting – Content (Part 3 of 6)

FrontGate Media’s blog series on The Science of Social Media: Posting analyzes the five major considerations to think about when creating a social media posting strategy as exemplified by our own experience serving clients in social media since 2007, and references from an excellent study conducted by Track Social.