World Emunah: Social Content Campaign Case Study

World Emunah is a leading Jewish non-profit social action organization dedicated to caring for Israel’s most vulnerable children and families. With offices in Jerusalem and Tel Aviv, a small, dedicated team of professionals provide social services and educational support for adults and children. World Emunah has eight ongoing programs and various seasonal campaigns designed to work to improve the lives of the people in Israel, one child, one family at a time.  As part of an extensive marketing campaign for…

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Facebook Adds Custom Audience Creation Options Based on Shopping Activity

You’ve been social sharing. Now start social selling! You know from our announcement last month that Facebook Shop set-up is now available through FrontGate (see the benefits write up here.) Right before the July 4 holiday, Facebook added several new Custom Audience creation options to help you to increase eCommerce activity through FB advertising. The new options available are: People who viewed products People who added any products to their basket People who purchased any products These options allow you…

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How to Raise Your Click Through Rates

It’s been the constant mantra for marketers in the digital age: How do I raise my Click Through Rates (CTR)? If you’re a faith-based marketer seeking to improve your Christian advertising results, you know that the struggle to pick and choose which platforms to implement and use is the initial, often-frustrating step, to the digital market. Recently, Smart Advice, a marketing advice site, released an informative look at the success of social media versus traditional online marketing (like pop-up ads)….

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