Christian retailers report Christmas season sales increase amid pandemic

Christian retailers report Christmas season sales increase amid pandemic Contrary to headlines announcing the demise of brick-and-mortar retail, Christian retail shoppers have returned to stores and Christian bookstores have rebounded at an encouraging rate. Drawing on sales data reported to ParableConnect, same-store sales were up 4.7% in independent Christian stores during the ever-important 8-week holiday season (November 1 – December 24) as reported by U.S. Christian retailers across marketing groups, church stores, and other independents. Read More…

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Baker & Taylor Publisher Services issues update: open and operational; discounts available for activity books

Baker & Taylor Publisher Services issues update: open and operational; discounts available for activity books Baker & Taylor Publisher Services’ facilities in Ashland, Ohio, are open and operational, with all of our partner services working at strategically optimized capacity: sales and distribution, manufacturing, inventory, and fulfillment. Due to an increase in demand for activity books in Christian retailers and the general trade, effective immediately through June 15, BTPS is offering bookstores an additional discount on our top-selling titles in children’s…

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New Christian Retail trade association formed

New Christian Retail trade association formed LARGO, Fla. (October 23, 2018)—In response to changes in the industry, the Munce Group has announced the formation of a new trade association: Christian Retail Association, Inc. Christian Retail Association, Inc. is a non-profit ministry founded by Munce Group President Bob Munce in an ongoing effort to better serve independent Christian retailers. In addition to the new trade association, the Munce Group has made plans to restructure their regional trade show, Christian Product Expo…

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Potratz selects new leader of The Parable Group

Potratz selects new leader of The Parable Group (August 6, 2018) – After nearly five decades in Christian retailing and consumer marketing, Steve Potratz has selected a new leader for The Parable Group, the multi-service Christian marketing agency based in San Luis Obispo, CA. Effective August 1st, 2018, Greg Squires and Steve Potratz have entered into a definitive purchase agreement, where Squires will become the owner-operator for the business. “I am thrilled to pass the torch to Greg,” said Potratz,…

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400 stores now using The Parable Group services

400 stores now using The Parable Group services (March 26, 2018) – Serving independent retailers nationwide, The Parable Group, the leading data-driven marketing agency for the Christian products industry, recently reached 400 store-fronts participating in a variety of their tools, programs and services. “We’re honored to serve a diverse group of retailers with personalized solutions—helping them boost traffic, increase turns, grow profits, and expand their local ministries,” said Erik Ernstrom, Manager of Business Intelligence for The Parable Group. “We’re called…

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Christian retailers enjoy a successful season

Christian retailers enjoy a successful season (January 11, 2018) – The Parable Group, a leading marketing agency for the Christian product industry, announced today that Christmas sales were up for the Christian retailers they serve with print/digital promotions. Collectively, November and December sales were up 0.9%. A key piece of that increase was Thanksgiving week—when sales groupwide increased 3.2%—with 68% of their partner stores seeing greater sales than 2016. “Over the past few years new and emerging technology has transformed…

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Christian retailers embrace the power of data

Christian retailers embrace the power of data (January 4, 2018) – With retail data analytics emerging as a key tool to boost business and profits, Christian retailers widely embraced the technology in 2017. The Parable Group, a leading marketing agency and CBA’s exclusive data collection partner, announced that an astounding 80% of the 367 stores they serve participate in data. The Parable Group now collects and monitors retail sales information from 290 Christian retailers (including Covenant, Munce, Logos and Parable stores),…

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12 Days of Christmas Sale drives repeat customer traffic for Christian retailers

12 Days of Christmas Sale drives repeat customer traffic for Christian retailers Contact: Sally Ross Tel. (805) 543-2644 x590 Email: sally.ross@parable.com (January 5, 2017) – Christian Retailers who participated in the sixth annual 12 Days of Christmas Sale, developed by The Parable Group, reported that the sale effectively drove repeat customer traffic into their stores. The 12 Days of Christmas Sale, which started on Monday, December 5 and ran through Saturday, December 17, 2016 featured “One bestseller a day for 12 days…

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Independent Christian Retailers Report Sales & Margin Gains For 2015

Independent Christian Retailers Report Sales & Margin Gains For 2015 Signature Marketing Retailers reported sales and margin gains for 2015 in their yearend wrap-up.  “We were able to bring in more customers and increase sales in 2015,” said Rodney MacKrill, owner of Divine Truth in LaVista, Nebraska.  “Our promotions with customer savings to 50% featured on our endcaps and supported with our website and emails really helped us fulfill our commitment to compete in service and price every month, with…

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