How To Start Your In-House Press List From Scott A. Shuford, our Founder & CEO…. I didn’t know how to write a press release or who to send it to when I started the company that is now FrontGate in 2018, so here’s what I did. I found a press release like the announcement I wanted to write and changed their info to my info. I reworded the release to fit our brand and voice. I researched the 10-15 media…
Read More …Dare 2 Share Selects FrontGate Media for Representation for Publicity, Social Media and Grassroots Outreach Dare 2 Share Continues a Legacy to Motivate and Equip Teens to Share their Faith through Events, Curriculum and Resources. Orange County, CA – Dare 2 Share has selected FrontGate Media, the leading Faith and Family marketing agency, for representation for Publicity, Social Media and Grassroots Outreach. Over the past 25 years, Dare 2 Share has inspired and equipped over 1 million teenagers and youth…
Read More …NIV Lifehacks Bible Provides Practical Tools for Infusing Successful Spiritual Habits into Busy Lives “Lifehack” describes any advice, shortcut, tip, or skill that helps one get things done more efficiently and effectively Contact: Trinity McFadden, Senior Manager of Publicity, Zondervan trinity.mcfadden@ harpercollins.com | 616-698-3514 www.Zondervan.com Grand Rapids, Mich., June 6, 2016 – Christians are busier and more distracted than ever. To help them incorporate vital spiritual habits into their technology-centric lives, Zondervanis introducing the NIV Lifehacks Bible in June 2016. Featuring 365 practical articles covering 30 life-changing habits, the NIV…
Read More …A public relations campaign can be time-consuming, but if done well, it can be one of the most effective keys to the success of a product or brand. PR isn’t a replacement for traditional advertising. In fact, it should work in tandem with an advertising campaign to ensure the proper audiences are reached at the right times. While traditional advertising is always guaranteed, PR is a gamble. Publicists can write the most creative pitch and represent the best outlets, but it’s ultimately up to the media gatekeepers as to whether or not they pursue coverage. That’s why it’s important to do everything you can to make your PR efforts as streamlined as possible. Here are five key tips to remember as you prepare your next PR campaign.
FrontGate Media Publicist Lori Heiselman recently took the time to answer some questions about her role as FrontGate’s publicist, where PR fits into the marketing plan and why traditional PR is more relevant than ever.
