How To Start Your In-House Press List From Scott A. Shuford, our Founder & CEO…. I didn’t know how to write a press release or who to send it to when I started the company that is now FrontGate in 2018, so here’s what I did. I found a press release like the announcement I wanted to write and changed their info to my info. I reworded the release to fit our brand and voice. I researched the 10-15 media…