The FrontGate Public Relations Team Creates Success for Faith-based, Christian PR

Bill Gates once said, “If I only had $2 left, I’d spend $1 on PR.”  The value of PR done well continues to deliver the biggest reach for the best budget value in all of the marketing disciplines.  A quality PR campaign will impact your target audiences, telling your story to them right where they congregate. The Faith and family market is unique and requires specific messaging and strategy that resonates with the hearts and minds of the faith-based and…

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FrontGate’s New Hires Expand Firm’s Unique Ability to Engage & Deliver the Faith-based Audience

FrontGate’s New Hires Expand Firm’s Unique Ability to Engage & Deliver the Faith-based Audience Serving as “Your Gateway to the Christian Audience,” Award-Winning FrontGate Media is the largest Internet and Events Group & Marketing Service delivering the faith and family audience Orange County, CA – FrontGate Media, the leading faith-based, culture-engaged media group & marketing service, is happy to announce staff expansions, including the hiring of Mike Hatcher as Engagement Team Manager, Katie Nguyen as Social Marketing Manager and Julia…

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Ready to Launch Your Christian App?

Perhaps you have a dozen app ideas floating around in your head, or perhaps you have just one. Maybe your company or ministry is prepping an app for release right now, or maybe you’ve never even thought about the concept. No matter where you are in the process, apps are here to stay, and a successful launch is the key to making your mark in the sea of available apps. Creating your app Entrepreneur says the four steps to creating a…

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3 Common Mistakes PR Companies Make and How to Fix Them

Sometimes it takes getting back to basics to begin cranking out PR content that shines. Though these three things seem like no-brainers, they are truly the foundation of any great PR campaign.  They are also some of the ways that companies and brands can go drastically wrong, and can even alienate their desired audience. To stay at the top of your game, take a look at these tips, and how you can avoid the common pitfalls. Making a few small…

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Christian Publishing Marketing Update – Social Special, Book Programs, Marketing Tips, Events, Blue Letter Bible, PR, Case Studies

In your March issue of the Christian Publishers Marketing Update we bring you marketing tips, specials, and news from our top sites for book engagement, as well as the Spirit West Coast Festivals, the Ascend Women’s Conference, our new member Blue Letter Bible, and more. Check out our ALL NEW WEBSITE and contact us to learn how we can help create discovery for and promote your titles and authors to the largest Christian audience available, period. Join me for a free ECPA webinar, You’ve won a Christian Book Award! Now what? to be held on March 19….

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5 Tips for Successful PR

A public relations campaign can be time-consuming, but if done well, it can be one of the most effective keys to the success of a product or brand. PR isn’t a replacement for traditional advertising. In fact, it should work in tandem with an advertising campaign to ensure the proper audiences are reached at the right times. While traditional advertising is always guaranteed, PR is a gamble. Publicists can write the most creative pitch and represent the best outlets, but it’s ultimately up to the media gatekeepers as to whether or not they pursue coverage. That’s why it’s important to do everything you can to make your PR efforts as streamlined as possible. Here are five key tips to remember as you prepare your next PR campaign.

Why Publicity Is Important – A Q&A with FrontGate Media Publicist Lori Heiselman

FrontGate Media Publicist Lori Heiselman recently took the time to answer some questions about her role as FrontGate’s publicist, where PR fits into the marketing plan and why traditional PR is more relevant than ever.