5 Questions to Ask Before Investing in PR: Is a PR Campaign Right for You?

There are many reasons to consider a faith-based PR campaign to promote your brand or your latest project. Perhaps you’re launching a new product or service and need to generate buzz. Or maybe you’re trying to reach a new audience or entice potential donors.  Whatever your goals, a well-executed PR campaign may be able to help you achieve them.  However, although there are vast benefits to investing in a public relations strategy, PR is not for everyone. You will only…

Read More …

Music PR Campaign Case Study for OCP Artists

OCP (Oregon Catholic Press) is committed to providing the best resources, music, and service to worshipers all over the world. One of the ways OCP fulfills its mission to bring the Gospel of Jesus Christ to all is by creating and promoting new music from faith-focused artists like Josh Blakesley and Thomas Muglia. FrontGate Media was hired to help promote the latest releases from Blakesley and Muglia through a Music PR campaign and supporting Influencer campaign. Target Audience With the…

Read More …

How To Start Your In-House Press List

How To Start Your In-House Press List From Scott A. Shuford, our Founder & CEO…. I didn’t know how to write a press release or who to send it to when I started the company that is now FrontGate in 2018, so here’s what I did. I found a press release like the announcement I wanted to write and changed their info to my info. I reworded the release to fit our brand and voice. I researched the 10-15 media…

Read More …

Celebrating 2 Years of Serving Christian Journals Direct

The perfect journal to inspire your faith! We’re taking note of the fact that it’s about to be our 2-year anniversary of serving ChristianJournalsDirect.com! We launched with our Women’s Blogger Network reviews of their journals, then for about 2 years now our Facebook & Instagram ad campaigns have continued to drive email subscriptions and journal sales. After these lead generation activities, we follow up by writing and sending weekly email newsletters for CJD, highlighting this retailer’s best-selling, personalized journals for…

Read More …

Christian Singer/Songwriter Josh Blakesley Unveils New Single “Come to the Banquet”

FOR IMMEDIATE RELEASE Christian Singer/Songwriter Josh Blakesley Unveils New Single “Come to the Banquet”   February 4, 2022 (Los Angeles, CA)– From the heart of Houston, Texas, Christian singer/songwriter Josh Blakesley is announcing the release of his latest single “Come to the Banquet”, available now across all streaming platforms. The song is the first of a series of songs to be released throughout the year with OCP. Written and produced by Blakesley, the contemporary track expounds on the beauty of…

Read More …

Communications Strategy, Hallmark Movie Case Study, Israel365 & Top Posts – FrontGate’s November 2021 Newsletter

Communication is 🔑 Greetings Marketer! Learn how to develop an effective communications strategy to reach the Faith & Family audience. In today’s meme-driven world, you have less time and space than ever to reach and engage your target audience. What you say, how you say it, and how often you connect matters even more. Discover the 3 key elements of an effective communications strategy in our latest blog post… Learn how to Develop a Communications Plan Case Study: Hallmark Movie…

Read More …

11 Questions to Reality Check Your Marketing Before Q4

As we head into the final months of 2021, use these 11 questions to reality-check your Q4 marketing strategy and end the year strong.  1. Do You Know Your Audience? For your audience to know you, you first need to know them. If you haven’t already, create a profile of your ideal audience. Be as detailed as possible, and include information about demographics, socioeconomic status, occupation, hobbies, and interests. Once you’ve clearly defined your target market, you can create content…

Read More …

Reach Your Christian Target Audience with The Washington Times

A Proven Solution to Your Faith-Based Marketing Needs.  As a faith-based marketer, you continuously look for new and better ways to reach and connect with your Christian target audience. The Washington Times provides a reliable, expansive online platform for you to do just that. As a news source that holds Conservation Christian beliefs and values, your target market is reading “America’s Newspaper,” The Washington Times. In fact, millions of engaged readers visit the website every month, so you don’t have…

Read More …

Zondervan’s Verse Mapping Bible with Kristy Cambron: Multi-Tactic Campaign Case Study

Verse Mapping was developed by author Kristy Cambron to help readers get “real” about studying the Bible. Over the years, Kristy has developed multiple Bible studies and a community for people to learn more about God’s Word.  Kristy recently released her new Verse Mapping Bible, and FrontGate Media was hired by HarperCollins’ Zondervan imprint to create and manage various launch campaign tactics. Each campaign took place over eight weeks with the goal of sales, social engagement, and new Facebook group…

Read More …

Get Featured In YouVersion’s The Bible App

Have you ever browsed the devotionals on The Bible App and thought to yourself, I have a valuable devotional… I wonder how I could share it on The Bible App? Well, then we have some good news for you. FrontGate Media has helped multiple authors, artists, ministries, and businesses launch successful devotionals on the #1 Bible app. We can help you too! FrontGate Media Will Submit Your Devotional  We will work with you to edit, format, and submit a 5-day…

Read More …

What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

Read More …

Deep River Books Renews for 3rd Year With FrontGate Media to Train Authors in PR, Social & Digital Marketing

Orange County, CA – DEEP RIVER BOOKS has extended the agreement with FRONTGATE MEDIA, one of the world’s leading Faith and Family marketing agencies, to assist their authors with Coaching and Consulting for PR, Social and Digital Marketing.   Now in their 3rd year together, this year-long contract extension with FrontGate provides Deep River Books with two individual coaching sessions for each author and a quarterly group webinar to train authors how to market their books and build their career…

Read More …

What is PR? Strategies for Success in Christian PR

A lot of clients come to us and say, “I need PR.” They hear PR is the best marketing value. They see PR in action out in the marketplace. They want in on that action. If you are one of those people who want to invest in PR to promote your latest project, here is everything you need to know about strategies for success in Christian PR. For PR to Work, You Must Be Newsworthy The first and most important…

Read More …

FrontGate Media Celebrates 20 Years: An Interview with Founder Scott A. Shuford

An Interview with FrontGate’s Founder and CEO Scott A. Shuford This year, FrontGate Media celebrates 20 years of connecting YOU to the Christian audience through marketing. Hear from FrontGate founder, Scott A. Shuford on how the agency grew and continues to grow in the face of an ever-evolving industry and unexpected events like the COVID-19 pandemic.  Twenty years ago, what made you want to start FrontGate Media?  After establishing my secular market ad agency, I realized that my friends in…

Read More …

Crowdfunding & Behavioral Psychology, Blogger Case Study, & Israel365: Our January 2021 Newsletter

What Do Crowdfunding & Behavioral Psychology Have in Common? A Lot. Greetings! As a marketer, you may not know a lot about psychology, but you should. Here’s why! Discover 13 cognitive biases and psychological effects that you should utilize when strategizing how to fundraise for your faith-based project through the power of the crowd. Click to Learn More Case Study: Butterfly Box, Christian Women’s Blogger Campaign FrontGate Media was hired to promote the Butterfly Box, faith-based subscription boxes for Christian women, through our…

Read More …