If there’s one mistake that continues to quietly sabotage Christian marketing campaigns, it’s this: treating “Christians” as a monolith. Too often, organizations—both for-profit and non-profit—craft campaigns that lump all Christians into a single audience bucket, assuming shared values, habits, and preferences. The result? Messaging that feels generic at best and alienating at worst. Here’s What to Unlearn Christian is not a demographic; it’s a shared faith expressed in diverse ways across cultures, denominations, age groups, and even digital behaviors….