How to Increase Donations with Nonprofit Messaging That Drives Action

An essential element of any nonprofit marketing strategy is a landing page to collect donations. This page should be straightforward, user-friendly, and evoke your audience’s emotions to drive them to give. The question becomes which nonprofit messaging strategy is more effective: happy or sad messaging? Keep reading to learn how to increase donations for nonprofits by appealing to the emotions that drive action. These strategies also work for service and product-based businesses wanting to increase sign-ups or sales! Nonprofit Messaging…

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Christian Marketing Minute

Public Relations    Social Marketing    Web & Event Network    Media Buying    Testimonials      Marketing Tips      Case Studies Christian Marketing Minute Don’t Get Lost In A Sea of Asks Almost 1/3 of all donations are made between Thanksgiving and New Years.  We don’t want your message to be “lost at sea” in the ocean of donation asks this season.  Do you have a plan to be sure that your messaging is EFFECTIVE and SEEN? We have helped non-profits of all sizes…

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Story Is Still Everything, and Lucas and Spielberg Are Also Right

I just read an article in Variety about a panel hosted by the USC School of Cinematic Arts. It’s a must read based for those of us working in faith-based entertainment, and in Christian ministry or for-profit communication.
This isn’t just about faith-friendly or faith-based entertainment. The summary concept at the end really applies to everything we do to communicate, from the content we create into products or outreaches, right down to the promotions and ads we create to draw people to them.