Religious Censorship in Social Media and What to Do About It

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#BigTech religious censorship affects Christian marketers in a significant way, with key words and phrases being systematically eliminated from Facebook’s ad targeting options. Here’s a quick look at a few words and phrases that show how religious censorship is expanding on social media. These words associated with detailed targeting options have been “discontinued:” Jesus Bible Bible Verse Worship Pray Gospel Missions Missionary The Great Commission Focus on the Family Proverbs 31 YouVersion Rick Warren Saddleback Church Bill Johnson Joyce Meyer…

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2022 Social Media Trends and Tips to Expand Your Reach

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Social media platforms are a great place to reach and engage your Christian target audience. To effectively use social media in 2022, choose the best platform for you and stay up to date with social media trends to ensure you’re utilizing the platform to its fullest potential. It’s better to do one or two platforms with excellence than to do more and just be ok at them. Read on for social media tips to keep up with the trends. In…

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3 Tips & 3 Benefits for Direct Email Marketing Success

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Did you hear that email marketing is dead? We didn’t either. In fact, 29% of marketers rate email marketing as the most effective marketing channel over Social Media, Pay-Per-Click ads, SEO, and Affiliate Marketing. With an estimated 4.6 billion email users in 2025, now is the time to capitalize on Direct Email Marketing and create campaigns that share your product, service, cause, or project with the Faith and Family audience. Read on to learn the benefits of Direct Email and…

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Group Case Study: 11 Reports From Our Work on YouVersion Bible App Devotion Studies

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YouVersion’s Bible App is the #1 most popular Bible study app with 490 million unique installs worldwide. The App’s interface is available in 60 languages, enabling users around the globe to engage with the content. The Bible App is an interactive platform that allows users to take notes on Scriptures, compare Bible versions, create verse images, share content on social platforms, and subscribe to plans and devotionals. Each Bible App devotion is written by various audiences, including well-known pastors, music…

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11 Questions to Reality Check Your Marketing Before Q4

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As we head into the final months of 2021, use these 11 questions to reality-check your Q4 marketing strategy and end the year strong.  1. Do You Know Your Audience? For your audience to know you, you first need to know them. If you haven’t already, create a profile of your ideal audience. Be as detailed as possible, and include information about demographics, socioeconomic status, occupation, hobbies, and interests. Once you’ve clearly defined your target market, you can create content…

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Reach Your Christian Target Audience with The Washington Times

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A Proven Solution to Your Faith-Based Marketing Needs.  As a faith-based marketer, you continuously look for new and better ways to reach and connect with your Christian target audience. The Washington Times provides a reliable, expansive online platform for you to do just that. As a news source that holds Conservation Christian beliefs and values, your target market is reading “America’s Newspaper,” The Washington Times. In fact, millions of engaged readers visit the website every month, so you don’t have…

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Fundraising Tips, Performance-Based Fundraising, Lila Rose Case Study, & Top Posts – FrontGate’s August 2021 Newsletter

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Christmas in… August? Greetings Cause Marketer! Now is the time to start strategizing and building your holiday fundraising campaigns! You’ve probably started. Although it may feel weird to begin planning your holiday campaign when it is still over 100 degrees in some states, you want to give people enough time to find your organization, learn about your mission, and decide to contribute. Tips for Year-End Fundraising Case Study: Influencer Campaign for Pro-life’s Lila Rose FrontGate carefully identified, vetted, and curated a…

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Influencer Campaign Case Study for It’s Never Too Late by Kathie Lee Gifford

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It’s Never Too Late by author Kathie Lee Gifford draws on stories from Kathie’s remarkable life to remind readers that whatever circumstances may come, God is still dreaming big for the future. Throughout this non-fiction book, Gifford encourages readers that God places dreams inside each person for a reason and that the best is yet to come. It’s Never Too Late is a reminder that regardless of what’s going on in your life, God has big plans ahead for you. …

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3 Exceptional Christian Influencer Case Studies

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FrontGate Media’s Social Influencer Group provides an excellent marketing campaign opportunity for Christian brands. By securing social influencers who are relevant to your target audience from our group of results-vetted relationships, we can leverage your expansion to new audiences using the time-tested value of endorsement at the same time as we increase your brand awareness and boost conversions. Review these three micro-influencer case studies that performed exceptionally well. In each case, we started with a smaller budget and engaged a…

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How to Create Ads in Facebook Business Manager

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The Business Manager portal on Facebook is your go-to tool for creating an ad from scratch, rather than boosting a social media post, which requires you to publish the post on your feed ahead of time. This is a great way to clearly define your ad audience and ensure your advertisement gets in front of the right people at the right time. Additionally, you can use the Business Manager portal to track and analyze results, such as reactions and engagements,…

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Boosting Posts on Social Media + Multi-Tactic Case Study & More, FrontGate’s May 2021 Newsletter

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Boosting Posts on Social Media Greetings Marketer! Do you want to boost your brand, grow your audience, and increase engagement?  Then it’s time to boost social media posts to a clearly defined ad audience! Learn everything you need to know about boosting social media posts, defining ad audiences, and creating social media ads that produce results. Learn How to Boost Social Media Posts Multi-Tactic Case Study: Zondervan’s Verse Mapping Bible with Kristy Cambron This campaign utilized four of FrontGate Media’s high-performing advertising…

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Boosting Social Media Posts to Defined Ad Audiences

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Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

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Zondervan’s Verse Mapping Bible with Kristy Cambron: Multi-Tactic Campaign Case Study

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Verse Mapping was developed by author Kristy Cambron to help readers get “real” about studying the Bible. Over the years, Kristy has developed multiple Bible studies and a community for people to learn more about God’s Word.  Kristy recently released her new Verse Mapping Bible, and FrontGate Media was hired by HarperCollins’ Zondervan imprint to create and manage various launch campaign tactics. Each campaign took place over eight weeks with the goal of sales, social engagement, and new Facebook group…

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Fiction Book Case Study: Mount Hideaway Mysteries

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“Mount Hideaway Mysteries,” written by Vincent Christopher, is a family-friendly book and movie series for teens and adults. It features strong female characters, examples of engaged parenting, positive portrayals of Christians and Homeschoolers, and a lot of action, adventure, and mystery.   The first book in the “Mount Hideaway Mysteries” series was recently released, and FrontGate Media was hired to help promote the book through our Women’s Blogger Network. The campaign took place over 8 weeks with the goal of increasing…

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Get Featured In YouVersion’s The Bible App

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Have you ever browsed the devotionals on The Bible App and thought to yourself, I have a valuable devotional… I wonder how I could share it on The Bible App? Well, then we have some good news for you. FrontGate Media has helped multiple authors, artists, ministries, and businesses launch successful devotionals on the #1 Bible app. We can help you too! FrontGate Media Will Submit Your Devotional  We will work with you to edit, format, and submit a 5-day…

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