Influencer Campaign Case Study for It’s Never Too Late by Kathie Lee Gifford

It’s Never Too Late by author Kathie Lee Gifford draws on stories from Kathie’s remarkable life to remind readers that whatever circumstances may come, God is still dreaming big for the future. Throughout this non-fiction book, Gifford encourages readers that God places dreams inside each person for a reason and that the best is yet to come. It’s Never Too Late is a reminder that regardless of what’s going on in your life, God has big plans ahead for you. …

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3 Exceptional Christian Influencer Case Studies

FrontGate Media’s Social Influencer Group provides an excellent marketing campaign opportunity for Christian brands. By securing social influencers who are relevant to your target audience from our group of results-vetted relationships, we can leverage your expansion to new audiences using the time-tested value of endorsement at the same time as we increase your brand awareness and boost conversions. Review these three micro-influencer case studies that performed exceptionally well. In each case, we started with a smaller budget and engaged a…

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How to Create Ads in Facebook Business Manager

The Business Manager portal on Facebook is your go-to tool for creating an ad from scratch, rather than boosting a social media post, which requires you to publish the post on your feed ahead of time. This is a great way to clearly define your ad audience and ensure your advertisement gets in front of the right people at the right time. Additionally, you can use the Business Manager portal to track and analyze results, such as reactions and engagements,…

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Boosting Posts on Social Media + Multi-Tactic Case Study & More, FrontGate’s May 2021 Newsletter

Boosting Posts on Social Media Greetings Marketer! Do you want to boost your brand, grow your audience, and increase engagement?  Then it’s time to boost social media posts to a clearly defined ad audience! Learn everything you need to know about boosting social media posts, defining ad audiences, and creating social media ads that produce results. Learn How to Boost Social Media Posts Multi-Tactic Case Study: Zondervan’s Verse Mapping Bible with Kristy Cambron This campaign utilized four of FrontGate Media’s high-performing advertising…

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Boosting Social Media Posts to Defined Ad Audiences

Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

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Zondervan’s Verse Mapping Bible with Kristy Cambron: Multi-Tactic Campaign Case Study

Verse Mapping was developed by author Kristy Cambron to help readers get “real” about studying the Bible. Over the years, Kristy has developed multiple Bible studies and a community for people to learn more about God’s Word.  Kristy recently released her new Verse Mapping Bible, and FrontGate Media was hired by HarperCollins’ Zondervan imprint to create and manage various launch campaign tactics. Each campaign took place over eight weeks with the goal of sales, social engagement, and new Facebook group…

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Fiction Book Case Study: Mount Hideaway Mysteries

“Mount Hideaway Mysteries,” written by Vincent Christopher, is a family-friendly book and movie series for teens and adults. It features strong female characters, examples of engaged parenting, positive portrayals of Christians and Homeschoolers, and a lot of action, adventure, and mystery.   The first book in the “Mount Hideaway Mysteries” series was recently released, and FrontGate Media was hired to help promote the book through our Women’s Blogger Network. The campaign took place over 8 weeks with the goal of increasing…

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Get Featured In YouVersion’s The Bible App

Have you ever browsed the devotionals on The Bible App and thought to yourself, I have a valuable devotional… I wonder how I could share it on The Bible App? Well, then we have some good news for you. FrontGate Media has helped multiple authors, artists, ministries, and businesses launch successful devotionals on the #1 Bible app. We can help you too! FrontGate Media Will Submit Your Devotional  We will work with you to edit, format, and submit a 5…

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Christian Journals Direct: Blogger Report Case Study

Christian Journals Direct offers personalized Christian journals to help inspire your faith every day. The journals feature different Bible verses at the bottom of every page, personalized to include your name into each Scripture making God’s Word uniquely personal. Perfect to give to a family member, child, or friend, these meaningful Christian journals are one way to refresh your spirit and restore balance, organization, and focus in your life. As part of an audience and sales growth campaign that includes…

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7 Reasons Authors Should Use a Book Trailer

It’s safe to say most people are familiar with movie trailers. They used to be shown in theaters before the feature film starts (if you get there soon enough to watch them). Trailers provide 2-3 minutes of some of the best clips from the film with an intriguing voiceover script that leaves you begging for more (or so the producers hope). Even after a film is released, potential viewers watch movie trailers to decide whether or not they think the…

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What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

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Case Study: Non-Profit Media Campaign, Matthew 5:9 Peacemakers

The Matthew 5:9 Pledge springs from a network of Christian leaders shepherding their communities to live out the Gospel and place their identity in Christ above partisanship and societal divisions. In this time of great division, the Matthew 5:9 fellowship connects leaders grappling with division in the U.S. and supports them to speak and act effectively. The goal is to build a future in which all human beings are treated as image-bearers of God regardless of earthly divisions. Campaign Details…

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FrontGate Media Celebrates 20 Years: An Interview with Founder Scott A. Shuford

An Interview with FrontGate’s Founder and CEO Scott A. Shuford This year, FrontGate Media celebrates 20 years of connecting YOU to the Christian audience through marketing. Hear from FrontGate founder, Scott A. Shuford on how the agency grew and continues to grow in the face of an ever-evolving industry and unexpected events like the COVID-19 pandemic.  Twenty years ago, what made you want to start FrontGate Media?  After establishing my secular market ad agency, I realized that my friends in…

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Crowdfunding & Behavioral Psychology, Blogger Case Study, & Israel365: Our January 2021 Newsletter

What Do Crowdfunding & Behavioral Psychology Have in Common? A Lot. Greetings! As a marketer, you may not know a lot about psychology, but you should. Here’s why! Discover 13 cognitive biases and psychological effects that you should utilize when strategizing how to fundraise for your faith-based project through the power of the crowd. Click to Learn More Case Study: Butterfly Box, Christian Women’s Blogger Campaign FrontGate Media was hired to promote the Butterfly Box, faith-based subscription boxes for Christian women, through our…

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Christian Marketing in the New Year: Our December 2020 Newsletter

Christian Marketing in the New Year Greetings! As a marketer, you are probably wondering about the best ways to capture the attention of your target audience in 2021 with Christian marketing.  There are three main Christian consumer behavior trends you will likely see in 2021. Due to changes brought on by the COVID-19 pandemic, how you advertise in the new year matters more than ever. Discover what your target audience will be looking for in 2021 and how you can…

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