Marketing Tip: Be Authentic

  It’s easy for faith-based marketing companies to get caught up in the hoopla of social media and feel the need to present an idealized version of yourself or your organization. We all want to put our best foot forward, but it’s important to remember that authenticity in marketing is key. Being authentic in your faith-based marketing strategies doesn’t mean you have to share every single detail of your life with the world, but it does mean being honest about…

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Faith-Based Marketing Tip: Create Short-Form Videos

It’s Wednesday so that means it’s time for another Christian Marketing Tip! Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels. In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time! Here are 7 dos and don’ts of short-form Christian video production: ✅ DO publish at least…

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What Do Crowdfunding and Behavioral Psychology Have in Common? A Lot.

By Israel365’s Shlomo Schreibman for FrontGate Media As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not the type that deals with serious issues such as depression and anxiety, but rather the type that helps individuals and businesses thrive using the latest behavioral psychology research. Since then, I have…

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5 Influencer Marketing Trends that Benefit Christian Brands

Influencer marketing uses influential people to promote a product or service on social media platforms and via blogging and email marketing.  For Christian brands, working with social influencers can be a great way to reach potential customers or donors.  Christian influencers have a large and engaged following and are trusted by their followers. They can help promote your brand, cause, product, service, or opportunity in a positive light and generate leads, sales or donations quickly.  Not only do influencers help…

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We Rank the Socials, Newest Case Study, Need Writing Services? + Top 10 – FrontGate’s May 2022 Newsletter

The Top Social Media Outlets Ranked Greetings Marketer! It’s better to do one social platform very well than to do five poorly. But with so many social media outlets out there, how do you choose? Consider your audience, your goals, and your preferences. When you target your audience on social media, target only the relevant platforms and communicate regularly. Here’s how we rank the top social platforms as we use them to reach our clients’ audiences and why you should be on at…

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Six Month Snapshot of Marketing for Advancing Native Missions

Since 1992, Advancing Native Missions (ANM) has helped individual Christians and local churches get involved in global missions in ways that make sense for them. Instead of sending American missionaries to other countries, ANM creates partnerships between difference-makers here and native Christian workers serving in their own countries. FrontGate Media has worked with Advancing Native Missions since 2020 to promote the ministry by building brand awareness and their donor base. What follows is a little over a six-month snapshot of…

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We Write! Blogs, Newsletters, Website Copy, and MORE

Good content is the essential foundation for all marketing efforts. It helps achieve a wide variety of goals, from generating leads to boosting sales to brand awareness, relationship building, and more.   Content can take many forms, from blog posts to emails to social, digital, and snail-mail ad campaigns. Regardless of the format, your content must be well-written, accurate, and engaging. It should also target the right audience and align with your overall goals. When all of these elements come together,…

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The Top Social Media Outlets Ranked

It’s better to do one social platform very well than to do five poorly.  But with so many social media outlets out there, how do you choose? Consider your audience, your goals, and your preferences. When you target your audience on social media, target only the relevant platforms and communicate regularly.  Here’s how we see the top social media platforms we use to reach our clients’ audiences and why you should be on at least one of them, too!  Our…

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Case Study: Hallow App #Pray40 Lent Challenge Multi-Tactic Campaign

Hallow is the #1 Catholic app for meditation, prayer, and sleep support. App users experience personalized daily prayer, community and connection with other believers, prayer reminders, goals and streaks, and space to journal their thoughts. Hallow also aims to be a reliable source of valuable information to help believers prioritize their faith. FrontGate Media was hired to develop a multi-tactic campaign to promote Hallow’s #Pray40 Lent Challenge via email marketing, digital ads, and a Bible App devotional study.  Target Audience…

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#BigTech Censorship, YouTube Case Study, FB Street Team & Top 10 – FrontGate’s March 2022 Newsletter

#BigTech Censorship and Christian Marketing Greetings Marketer! #BigTech censorship on Facebook, Instagram, and other platforms limits Christian marketers from reaching the faith-based audience. Jesus, Bible, Bible Verse, Worship, Pray, Gospel, Missions… these are just a few of the many keywords and phrases removed from Facebook’s audience targeting options. Unfortunately, the list goes on. Religious censorship will only worsen as #BigTech seeks to erase from or restrict religion in culture. If your company or ministry relies on these platforms as a significant part of your marketing strategy, this is…

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Religious Censorship in Social Media and What to Do About It

#BigTech religious censorship affects Christian marketers in a significant way, with key words and phrases being systematically eliminated from Facebook’s ad targeting options. Here’s a quick look at a few words and phrases that show how religious censorship is expanding on social media. These words associated with detailed targeting options have been “discontinued:” Jesus Bible Bible Verse Worship Pray Gospel Missions Missionary The Great Commission Focus on the Family Proverbs 31 YouVersion Rick Warren Saddleback Church Bill Johnson Joyce Meyer…

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How to Use Blogging to Achieve Your Mission

If you’re a ministry, nonprofit organization, or Christian leader looking for ways to share your mission with the world, blogging is a valuable tool for you. A blog gives you a platform to share your message and reach new audiences with your work.  Read on for tips about how to use blogging to grow your audience, drive website traffic, engage your followers, and generate sales or donations.  What are the Benefits of Blogging? Before we dive into how to use…

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NRB Tips, New Case Study, YouTube, and Top Posts – FrontGate’s January 2022 Newsletter

NRB Convention 2022 Greetings Marketer! Tips for the NRB Christian Media Convention: a Premier Conference for Christian Communicators! The NRB Convention is ideal for ministry or business leaders and anyone who wants to learn how to engage the Christian audience effectively while connecting with others in the industry. Click the link below for five tips for attending the NRB Convention in 2022 and best practices for networking while you’re there! NRB Convention Networking Tips Case Study: Redeemed Restored Audience Engagement…

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