How to Develop a Christian Brand Identity that Connects with the Faith Audience

As a business, cause, ministry, or organization, you need Christian branding that resonates with the Faith and Family audience. Finding ways to effectively and consistently communicate your brand’s core values is essential to maintaining long-term growth. Once you know your brand identity, you can create content relevant to your audience’s needs and interests, connecting with them on a deeper level. Keep reading to learn more about how to develop a Christian brand identity.  What is a Brand Identity? A brand…

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Branded Cards To Mobilize Your Audience

Do you have critical information you need to pass on to your clients, customers, donors, or partners?  At FrontGate Media, we developed a unique solution to getting vital information in front of your audience using a new technology application in the form of a card that’s the size of a business or credit card.  It’s often easy and beneficial to share your message or relay information via a webpage or video, but how can you get that content into the…

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Lead Magnet Copy & Design and Nurture Email for Redemption Law

FrontGate Media was hired by Redemption Law–a personal injury law firm in Florida–to develop and execute a lead generation strategy. Specifically, we wrote lead magnet copy and designed a 3-page PDF relevant to Redemption Law’s target audience. We then wrote a nurture email to turn readers into clients. Redemption Law is a Christian-owned firm that serves everyone in need of personal injury help. Keep reading to learn why we chose a lead magnet with a nurture email as our lead…

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Marketing Tip: Be Authentic

  It’s easy for faith-based marketing companies to get caught up in the hoopla of social media and feel the need to present an idealized version of yourself or your organization. We all want to put our best foot forward, but it’s important to remember that authenticity in marketing is key. Being authentic in your faith-based marketing strategies doesn’t mean you have to share every single detail of your life with the world, but it does mean being honest about…

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Faith-Based Marketing Tip: Create Short-Form Videos

It’s Wednesday so that means it’s time for another Christian Marketing Tip! Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels. In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time! Here are 7 dos and don’ts of short-form Christian video production: ✅ DO publish at least…

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What Do Crowdfunding and Behavioral Psychology Have in Common? A Lot.

By Israel365’s Shlomo Schreibman for FrontGate Media As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not the type that deals with serious issues such as depression and anxiety, but rather the type that helps individuals and businesses thrive using the latest behavioral psychology research. Since then, I have…

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5 Influencer Marketing Trends that Benefit Christian Brands

Influencer marketing uses influential people to promote a product or service on social media platforms and via blogging and email marketing.  For Christian brands, working with social influencers can be a great way to reach potential customers or donors.  Christian influencers have a large and engaged following and are trusted by their followers. They can help promote your brand, cause, product, service, or opportunity in a positive light and generate leads, sales or donations quickly.  Not only do influencers help…

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We Rank the Socials, Newest Case Study, Need Writing Services? + Top 10 – FrontGate’s May 2022 Newsletter

The Top Social Media Outlets Ranked Greetings Marketer! It’s better to do one social platform very well than to do five poorly. But with so many social media outlets out there, how do you choose? Consider your audience, your goals, and your preferences. When you target your audience on social media, target only the relevant platforms and communicate regularly. Here’s how we rank the top social platforms as we use them to reach our clients’ audiences and why you should be on at…

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Six Month Snapshot of Marketing for Advancing Native Missions

Since 1992, Advancing Native Missions (ANM) has helped individual Christians and local churches get involved in global missions in ways that make sense for them. Instead of sending American missionaries to other countries, ANM creates partnerships between difference-makers here and native Christian workers serving in their own countries. FrontGate Media has worked with Advancing Native Missions since 2020 to promote the ministry by building brand awareness and their donor base. What follows is a little over a six-month snapshot of…

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We Write! Blogs, Newsletters, Website Copy, and MORE

Good content is the essential foundation for all marketing efforts. It helps achieve a wide variety of goals, from generating leads to boosting sales to brand awareness, relationship building, and more.   Content can take many forms, from blog posts to emails to social, digital, and snail-mail ad campaigns. Regardless of the format, your content must be well-written, accurate, and engaging. It should also target the right audience and align with your overall goals. When all of these elements come together,…

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The Top Social Media Outlets Ranked

It’s better to do one social platform very well than to do five poorly.  But with so many social media outlets out there, how do you choose? Consider your audience, your goals, and your preferences. When you target your audience on social media, target only the relevant platforms and communicate regularly.  Here’s how we see the top social media platforms we use to reach our clients’ audiences and why you should be on at least one of them, too!  Our…

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Case Study: Hallow App #Pray40 Lent Challenge Multi-Tactic Campaign

Hallow is the #1 Catholic app for meditation, prayer, and sleep support. App users experience personalized daily prayer, community and connection with other believers, prayer reminders, goals and streaks, and space to journal their thoughts. Hallow also aims to be a reliable source of valuable information to help believers prioritize their faith. FrontGate Media was hired to develop a multi-tactic campaign to promote Hallow’s #Pray40 Lent Challenge via email marketing, digital ads, and a Bible App devotional study.  Target Audience…

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#BigTech Censorship, YouTube Case Study, FB Street Team & Top 10 – FrontGate’s March 2022 Newsletter

#BigTech Censorship and Christian Marketing Greetings Marketer! #BigTech censorship on Facebook, Instagram, and other platforms limits Christian marketers from reaching the faith-based audience. Jesus, Bible, Bible Verse, Worship, Pray, Gospel, Missions… these are just a few of the many keywords and phrases removed from Facebook’s audience targeting options. Unfortunately, the list goes on. Religious censorship will only worsen as #BigTech seeks to erase from or restrict religion in culture. If your company or ministry relies on these platforms as a significant part of your marketing strategy, this is…

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