Marketing Tip: Host Webinars and Virtual Events

Looking for ways to reach the broader Christian audience? Host webinars and virtual events! They offer you the opportunity to connect with people from all over the world and share ideas on topics that resonate with them the most. Additionally, webinars and virtual events are cost-effective and flexible, allowing you to reach a large number of people from the comfort and safety of your own home. If you’re looking for ways to establish yourself as an authority in your niche,…

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7 Christian Marketing Trends to Keep Up With

Times are changing in the marketing space, and it’s essential to stay ahead of the curve. Christian marketing trends in 2023 and 2024 are way different than past years. Fortunately, we have all the details to help you capitalize on new strategies and adjust old ones to make your marketing dollars go further. By combining HubSpot Blog’s Marketing Strategy Survey analytics with our vast knowledge of the Faith and Family audience, we’ve discovered how trends are changing and ways to…

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Marketing Tip: Talk to your audience

Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that are usually generated around specific topic areas to engage with an audience. → A faith-based organization can use a podcast to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful stories,…

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Marketing Tip: 4 Keys to a COMMS Strategy

When building a Communications Strategy, it’s essential to be clear about these 4 things ⤵️ 🔑Purpose: Why are you communicating with your audience? 🔑Goals: What are the specific goals you want to accomplish (i.e., a certain dollar amount of sales or donations, a certain number of sign-ups or downloads, etc.)? 🔑​​Approach: What methods of communication will you use (i.e., email, social media posts, social ads, blog posts, website content, mailers, etc.)? 🔑Execution Plan: Who is responsible for putting the plan…

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Marketing Tip: Don’t Disappear

Are you making this BIG MISTAKE when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product or…

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Marketing Tip: Build Partnerships in the Faith Community

Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Look for Opportunities to Diversify

You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel for your Christian Marketing, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching people via new forms of digital marketing. Here are 13 Christian digital marketing opportunities to try if you haven’t already:…

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Church Growth Digital joins FrontGate Family

We’re excited to share that we can connect you to even more Church Leaders!    With the addition of Church Growth Digital Magazine to our Christian Marketing Agency media family, you can now reach this email subscriber base of over 120,000 pastors and church leaders. Church Growth offers a unique opportunity for those looking to place Christian ads to reach this important audience. You can download our updated list of Church Leader options in the Excel grid linked below.  …

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Marketing Tip: Marketing Vs. Christian Marketing

Not sure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? As a Christian marketer, you need to think carefully about who you are targeting, what messages you want to communicate, and which types of media will reach those audiences. It’s essential to have a deep understanding of what your Christian audiences care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can be beneficial for Christian marketers to leverage relationships with churches, ministries,…

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The Doctor of Digital Podcast featuring Scott Shuford

FrontGate Media’s Founder and Chief Engagement Officer Scott A. Shuford Appears on The Doctor of Digital™ Podcast to Discuss Marketing to the Faith-Based Christian Audience FOR IMMEDIATE RELEASE Orange County, CA – FrontGate Media, the leading faith-based marketing agency and media group, is pleased to announce that its Founder and Chief Engagement Officer, Scott A. Shuford, is appearing on The Doctor of Digital™ Podcast to discuss the benefits of marketing to the faith-based Christian audience. The Doctor of Digital™ Podcast…

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Marketing Tip: Write a Devotional

  Want to reach the Christian audience? Here are 4 steps to writing a devotional: 1. Think of a topic related to your brand that matters to your audience → Identify a problem they have, questions they want answered, or situations they’re likely working through. 2. Find scriptures related to your topic → Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope. 3. Relate to your audience and direct them…

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Multi-Channel Marketing Campaign for Niamh Middleton, Christian Author, Speaker & Professor

FrontGate Media was hired by author, speaker, and professor Niamh Middleton to develop and execute a multi-channel brand awareness, engagement communications, and lead generation campaign utilizing her latest book, Jesus and Women.  The campaign began with developing a content plan for her website and social platforms and designing her email newsletter. We executed the plan through monthly content creation, including writing blogs and social posts tied to her current book, writing and sending her monthly email newsletters, developing a book…

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Nano & Micro-Influencers are In!

So, you’ve probably heard of social media “influencers” before, but what about NANO & MICRO influencers?     These terms are relatively new & essential for Christian brands to understand. ➡️ A NANO influencer is a social media user with 100-10,000 followers. ➡️ A MICRO influencer is a social media user with 10,000-50,000 followers. ✅ BOTH offer excellent partnership opportunities for Christian ministries, organizations, and businesses. Although they have fewer followers than “macro” influencers (50,000+ followers), they are considered more…

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Marketing Tip: Create Short-Form Video Content

Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels. In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time! Here are 7 dos and don’ts of short-form Christian video production: ✅ DO publish at least one short-form video a week. ❌ DON’T spend hours polishing the video…

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