Marketing Tip: Talk to your audience

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Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that are usually generated around specific topic areas to engage with an audience. → A faith-based organization can use a podcast to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful stories,…

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Marketing Tip: Don’t Disappear

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Are you making this BIG MISTAKE when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product or…

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Marketing Tip: Build Partnerships in the Faith Community

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Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Look for Opportunities to Diversify

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You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel for your Christian Marketing, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching people via new forms of digital marketing. Here are 13 Christian digital marketing opportunities to try if you haven’t already:…

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Church Growth Digital joins FrontGate Family

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We’re excited to share that we can connect you to even more Church Leaders!    With the addition of Church Growth Digital Magazine to our Christian Marketing Agency media family, you can now reach this email subscriber base of over 120,000 pastors and church leaders. Church Growth offers a unique opportunity for those looking to place Christian ads to reach this important audience. You can download our updated list of Church Leader options in the Excel grid linked below.  …

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Marketing Tip: Marketing Vs. Christian Marketing

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Not sure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? As a Christian marketer, you need to think carefully about who you are targeting, what messages you want to communicate, and which types of media will reach those audiences. It’s essential to have a deep understanding of what your Christian audiences care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can be beneficial for Christian marketers to leverage relationships with churches, ministries,…

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The Doctor of Digital Podcast featuring Scott Shuford

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FrontGate Media’s Founder and Chief Engagement Officer Scott A. Shuford Appears on The Doctor of Digital™ Podcast to Discuss Marketing to the Faith-Based Christian Audience FOR IMMEDIATE RELEASE Orange County, CA – FrontGate Media, the leading faith-based marketing agency and media group, is pleased to announce that its Founder and Chief Engagement Officer, Scott A. Shuford, is appearing on The Doctor of Digital™ Podcast to discuss the benefits of marketing to the faith-based Christian audience. The Doctor of Digital™ Podcast…

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Marketing Tip: Write a Devotional

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  Want to reach the Christian audience? Here are 4 steps to writing a devotional: 1. Think of a topic related to your brand that matters to your audience → Identify a problem they have, questions they want answered, or situations they’re likely working through. 2. Find scriptures related to your topic → Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope. 3. Relate to your audience and direct them…

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Marketing Tip: Create Short-Form Video Content

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Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels. In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time! Here are 7 dos and don’ts of short-form Christian video production: ✅ DO publish at least one short-form video a week. ❌ DON’T spend hours polishing the video…

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Bible Gateway Interviews: Rhys Stenner, David Lamb

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Bible Gateway Interviews Rhys Stenner on If In Doubt: Answering the Seven Great Questions  Mockery of the Bible is commonplace. Skeptics dismiss Scripture with a sweeping assumption that it’s unreliable and contradictory. Do you allow this condescending attitude to cast doubt on your faith? Bible Gateway interviewed Rhys Stenner about his book, If In Doubt: Answering the Seven Great Questions About Faith (Worthy Publishing, 2016). Read this interview.  Bible Gateway Interviews David Lamb on Prostitutes and Polygamists Jacob and Solomon were polygamists. Tamar and Rahab…

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Lifetime Achievement in Publishing Award Presented to Les Stobbe

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Lifetime Achievement in Publishing Award Presented to Les Stobbe In honor of 60 years of service to Christian publishing, the Blue Ridge Mountains Christian Writers Institute presented literary agent and former publisher Les Stobbe with their Lifetime Achievement Award on May 23. Fifteen presenters described his impact on their life as a writer, agent, publisher via video, audio, and written messages. Duo MCs were Austin Boyd, a client of Stobbe for 11 years, and Sally Apokedak, who joined him as…

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THE HIGH ROAD Re-Launches Today, May 26th, on UpliftTV Channel 379 on DirecTV

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THE HIGH ROAD Re-Launches Today, May 26th,  on UpliftTV Channel 379 on DirecTV Interview-Driven Conservative Talk Show Showcases an Expanded Team and Set Makeover  Los Angeles, CA – THE HIGH ROAD, an interview-driven, conservative commentary talk show, will relaunch after its midseason break with an expanded team and set makeover today, Thursday, May 26th. The High Road airs each Thursday on Uplift TV, Channel 379 on DirecTV at 10pm PST and rebroadcast on Sunday at 8pm PST. The High Road covers trends…

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