A great STORY is the start of every great movie project, and gives us as marketers a very solid starting point for our campaign.  Alternatively, there is nothing you can do in marketing to fix a bad story.   The only thing better than “a” story is a TRUE story. The Perfect Wave tells just such a story filled with adventure and hope, the true story of surfer Ian McCormack. As stated on the website for the film, “The Perfect Wave is the true story of…