A Film For Christ not Commerce

  A Film For Christ not Commerce By Scott A. Shuford, for The Washington Times The continued success of big-budget films with Christian themes like Miracles From Heaven, War Room, Heaven is For Real, and Son of God, and TV miniseries like The Bible continue to follow the trail cut by The Passion of the Christ 14 years ago. Match the most powerful story with the most powerful story-telling medium and you have a shot at success.  When Hollywood or…

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Case Study: The Perfect Wave from Anchor Bay Entertainment

A great STORY is the start of every great movie project, and gives us as marketers a very solid starting point for our campaign.  Alternatively, there is nothing you can do in marketing to fix a bad story.   The only thing better than “a” story is a TRUE story. The Perfect Wave tells just such a story filled with adventure and hope, the true story of surfer Ian McCormack. As stated on the website for the film, “The Perfect Wave is the true story of…

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Case Study: Word Entertainment Film “Rumors of War”

Word Entertainment is one of the leading players in the Christian entertainment industry. Based out of Nashville, Tennessee, Word Entertainment is a Warner/Curb company, and offers multiple services beyond the movie industry including in music, merchandise, booking, and publishing, among others. They are also home to 25 Entertainment, Word Print, Word Music Publishing, and Word Records. Their multi-faceted approach to all aspects of the entertainment world has made them a successful and respected brand. Why They Engaged FrontGate Word Entertainment approached…

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Case Study – Advertising: Soul Surfer/Outreach Films

Soul Surfer was one of the biggest Christian movies that released in 2011. The film shared the story of 13-year-old professing Christian and surfing champ Bethany Hamilton who lost her arm in a shark attack. Starring AnnaSophia Robb, Helen Hunt, Dennis Quaid and Carrie Underwood, the film showed the Hamilton family living out their faith in the midst of a dark and trying tragedy. As the motion picture depicts, Hamilton learned to surf again with only one arm and went on…

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